The 80/20 rule universally, means that the 80% of wealth of the country is concentrated in the hands of 20% of the population; well this is a universally accepted ratio. And this ratio even stands true in the search engine marketing. There was misconception that you just have to make the software and install it and all the marketing work related to it will be done by the software. But this has changed to a great extent, everyone has realized that such thing can cause great damage and such things do create damage to a great extent.

The marketing work can’t be done without human involvement, the presence of human beings is very much necessary. They need to be continuously in contact with the people, exchange thoughts, and communicate with them only makes it possible. You need to take initiative to communicate with them and build up a relationship. You even have to make them trust you and take all efforts to keep up that trust.

The 80/20 rule in social media marketing means the 20% of your work will be done by the software and the rest 80% has to be done by human efforts. The 20% software involvement means the gathering and analysis of the data and giving you the figures that you need to carry out and target your human interactions. It also helps you as a communication tool.

The human-involvement side of search engine marketing involves:

• Generation of targeted content.
• Creating Lots of link bait content.
• Keyword targeting.
• Search engine optimisation.
• PPC advertising.
• Online events.
• Social media marketing.
• Blogging.

This is where the most of your marketing works goes and this is the work which actually plays a major role in strengthening your marketing reputation.

Keyword density do you this is necessary for your Search engine optimization? Many search engine optimizers think that this is very much important and some think it’s not that necessary. The keyword density today I am talking about is regarding the number of keywords in your website content. The question is how much keyword do you use in content maybe 5 % and does that help you in getting appropriate traffic and how it helps you to increase your ranking?

It is a very controversial or in other words a debatable topic to be discussed. The reason for this is many people have different opinion but according to me keywords doesn’t increase your search engine ranking it’s just one of those factors that help them to increase the ranking. The other factors along with the keywords play a major role in increasing your search engine ranking.

With search engine now a day’s giving more and more importance to the content the importance of keywords in Search engine optimization has reduced to a great extent. This involves optimizing people for what they want and not what they are looking for. For example if you type in your search engine the word web designing  the more things which comes is web designing tutorials but many people use this word to search the web designing companies this is where the problem arises.

But avoiding keywords completely is foolishness we can use use 3 to 4 keywords in a particular content. But using a particular keyword three to four time in a sentence is completely dumb thing which a person can do. Is\n simple words don’t make it too less and too much to digest.

All ways take care that you must have keywords in your anchor text and secondly the keywords should be there in your important tags such as <h1>, <strong> and <li>.

This is important thing as generally the search engines first look at these tags and if the keyword appears over there then the search engine tracks it and then your search engine ranking increases.

Social media marketing and search engine optimization has now become very much inter related as Search engine optimization is dependant nowadays on social media marketing. Social media marketing has nowadays becoming very popular because of developing social networking sites like Facebook, Orkut, LinkedIn, MySpace etc.

The popularity of such sites are reaching sky heights day by day among this Facebook is considered to be the top of every other sites with over 500 million users in the planet. The popularity of these sites has led to the popularity of the Social media marketing.

The people who don’t know the meaning of social media marketing it means encouraging web surfers to recommend your link to their friends by using the above mentioned websites.

It is one of the fastest ways to increase the visitors to your website as you can target thousands and lakhs of people by just posting a single link of your website, the link sharing social networking sites thus plays a major role in increasing the number of visitors of your website.

They not only improve your website traffic but also search engine rankings in major search engines. Because most search engine ranking algorithms attach greater relevance to websites that are linked to by other websites.

Different Search engine optimizers use different techniques to approach social media marketing but I think the most important things u must encompass are as follows:

Great content: This is one of the most important thing people are looking for while they go the links which you have posted. If you have posted good content links then that will surely make them visit the links. Use attractive headlines and sub headings they will be ma to visit your website again and again.

Networking and Communication: Since it is a social media you cannot expect to be in isolation every time. You have to be in continuous connection with the people in the networking sites and you must share your links and must even visit to the links or messages given by them thus increasing your popularity in the social networking sites.

I personally think social media marketing practice is just like the old wine in the new bottle because online advertising is not a new trend it’s a bit older practice but using the Social networking sites as a medium is one of the amendments done to it.

Social media marketing and search engine optimization has now become very much inter related as Search engine optimization is dependant nowadays on social media marketing. Social media marketing has nowadays becoming very popular because of developing social networking sites like Facebook, Orkut, LinkedIn, MySpace etc.

The popularity of such sites are reaching sky heights day by day among this Facebook is considered to be the top of every other sites with over 500 million users in the planet. The popularity of these sites has led to the popularity of the Social media marketing.

The people who don’t know the meaning of social media marketing it means encouraging web surfers to recommend your link to their friends by using the above mentioned websites.

It is one of the fastest ways to increase the visitors to your website as you can target thousands and lakhs of people by just posting a single link of your website, the link sharing social networking sites thus plays a major role in increasing the number of visitors of your website.

They not only improve your website traffic but also search engine rankings in major search engines. Because most search engine ranking algorithms attach greater relevance to websites that are linked to by other websites.

Different Search engine optimizers use different techniques to approach social media marketing but I think the most important things u must encompass are as follows:

Great content: This is one of the most important thing people are looking for while they go the links which you have posted. If you have posted good content links then that will surely make them visit the links. Use attractive headlines and sub headings they will be ma to visit your website again and again.

Networking and Communication: Since it is a social media you cannot expect to be in isolation every time. You have to be in continuous connection with the people in the networking sites and you must share your links and must even visit to the links or messages given by them thus increasing your popularity in the social networking sites.

I personally think social media marketing practice is just like the old wine in the new bottle because online advertising is not a new trend it’s a bit older practice but using the Social networking sites as a medium is one of the amendments done to it.

Web page length is different from web page size. The size of a website is something what how long it appears on the screen it can be very big or sometime very small. The size can be increased by the java coding which you do or by adding some big pictures or graphs or some other flash works. The length which I was trying to mean is the content inside the website for reading. If the content is too long that is more than 600 words then the website is lengthy but if it is small then the length is less.

Thus the length of the Facebook determines the amount of content in it. The length doesn’t determine the reading value or the news value of it. The bigger the news more informative not always necessary, according to me the content should not be more than 300 words. The length can be compromised but not the quality of the content. The Search engine optimizers try to focus on the fact that the lengthy content should be used because more keywords can be added. The density of keywords according to me in the whole content shouldn’t be more than 3 to 4% in total.

Just to be on the safer side you can increase you length to upto400 words with at least one heading and one subheading. Then you can give a couple of links to your keywords using that as your anchor text. Then your search engine optimization work will also not be interrupted and then the optimizers can focus on various other things just to increase your search engine ranking.

The need for heavier content can’t be overlooked as more the content more keywords can be used and more bullet points along with 3 to 4 headings at a page can be used. This will surely gather more traffic to you site because you can give more links to your anchor text. But always make sure that you can increase the length but never compromise with the quality, because a good content will always bring more customers to your site. This will even full fill the actual need of a website i.e. providing information.