The 80/20 rule universally, means that the 80% of wealth of the country is concentrated in the hands of 20% of the population; well this is a universally accepted ratio. And this ratio even stands true in the search engine marketing. There was misconception that you just have to make the software and install it and all the marketing work related to it will be done by the software. But this has changed to a great extent, everyone has realized that such thing can cause great damage and such things do create damage to a great extent.

The marketing work can’t be done without human involvement, the presence of human beings is very much necessary. They need to be continuously in contact with the people, exchange thoughts, and communicate with them only makes it possible. You need to take initiative to communicate with them and build up a relationship. You even have to make them trust you and take all efforts to keep up that trust.

The 80/20 rule in social media marketing means the 20% of your work will be done by the software and the rest 80% has to be done by human efforts. The 20% software involvement means the gathering and analysis of the data and giving you the figures that you need to carry out and target your human interactions. It also helps you as a communication tool.

The human-involvement side of search engine marketing involves:

• Generation of targeted content.
• Creating Lots of link bait content.
• Keyword targeting.
• Search engine optimisation.
• PPC advertising.
• Online events.
• Social media marketing.
• Blogging.

This is where the most of your marketing works goes and this is the work which actually plays a major role in strengthening your marketing reputation.