Search engine optimization is nowadays one of the major practices done by website companies to help there site to be listed top in SERPs and gain lot of traffic. The wrong SEO strategies applied by the companies may take their sites down at the end and coming back to the track may consume lot of time. This is some of the most common mistakes made by people while creating a search engine optimization.

Not having a different title for different pages:

This is one of the biggest blunders done by many search engines optimizers. Even big companies commit these kinds of mistakes. It is very important to avoid doing such mistakes because there is no meaning in giving the same title to each of your page, rather you must understand the title is one of the most important part where you can use the keywords to make the visitors know about your page. So every page with different content must have a unique title.

Having confusing and complex linking navigation systems:

If you are using java script, image maps or flash player to create your navigation then don’t even dream about getting listed by the search engine. The navigation are the things which is used by the search engine when they come crawling. They act like a site map for them. SO even if you have thousands of sites and it cannot be detected by the search engine then it is nothing less than useless.

Not targeting the right keywords:

Lot of business man spends lakhs of rupees on the Search engine optimization but fails in getting an output out of it, so the mistake which they tend to do is they don’t attract right customers because of wrong selection of keywords. This is very important selection of appropriate keywords is the bas while selecting an SEO strategy.

Not using keywords in anchor text:

The people have the habit of giving lings with an anchor text click here to know more, it should be avoided rather it should be placed bya keyword like to know more go to Search Engine Optimization. This will help in increasing the density of your keyword and create proper internal links.

Not having a sitemap:

The site map is not used by the visitors of your site. Every individual rarely have a look at your sitemap they just use it whenever they find difficulty in finding difficulty in searching a page. But the search engine crawlers use site map to find the most important page of your website, thus tracking your site properly.

So in this way these were some of the mistakes done by every organisation while creating SEO strategy for them. So avoid repeating all this mistakes while preparing a new strategy for your company.