A problem that we have touched on several times is the issue of being perceived by search engines as spammy. The good news though is that according to the top three search engines (Yahoo, MSN, and Google) the chance of being mistaken as a spam site is really low. Of course that doesn’t do the few sites that are mistakenly identified as such any good. What is good news to those that are viewed by Microsoft and Google as spammy is that you will actually be notified by these two search engines about the fact. Because of this you can immediately respond to these two. Unfortunately Yahoo does not give notice to sites just yet although they say they are working on it. If you do receive a notification from Microsoft and/or Google what you can do is to:

• Check your site – You might have been hacked or they may be some elements that are really spammy.
• Clean up your site – In case either of the two scenarios mentioned above apply to your site. If your site has been hacked read Hannah’s post on how to deal with a hacked site.
• Notify the Proper Authorities – Make sure that by the time you write to tell them that your site is NOT a spam site that it isn’t because you do not want them to spend time manually reviewing your site and get negative results. You can notify Google, Microsoft, and Yahoo via Webmaster Central, Webmaster Tools, and Site Explorer Suggestions form respectively.

By the way, if you have a spam site do not be surprised if neither Google nor Microsoft bother to even send you a notification since they do not waste their time with sites that are so obviously spammy.

SEO (search engine optimisation) is not a function. SEO is a process. This SEO process takes shape over a long period of time. It takes its due time to evolve and start showing some results. For genuine, long-term SEO benefits, there are no short cuts. And there is a reason behind it.

The search engines appreciate the effort you put into building your content. They not only want to present the latest (and relevant, of course) content to their users, they also want to present content that is constantly updated/upgraded. If you were a searcher looking for information on say, Google, would you prefer a page that was created 6 months ago or a page that was created last week?

The following steps, in big or small ways, affect your SEO campaign:

• Highly relevant content, strategically written
• Lots of highly relevant content
• Quality inbound links
• One-to-one networking
• Fully optimised source code
• Intuitive, obstruction-less interlinking
• Constant analysis of your search engine positioning

Among these, creating a website with efficient coding practices might not take too much time. But creating content, creating enough buzz to get inbound links and networking takes up lots of time. The website may take over 5-6 weeks to just start appearing at some 200th odd place. It depends on how well you’ve optimised and what’s the degree of competition you face for the selected keywords.

Another factor that takes up lots of time is the chance that you may update intermittently. Such changes are bound to take place as you constantly improve your web pages and your content. Once you make changes, they take a long time to get reflected on the search engine results pages.

SEO may seem like a tedious process in the beginning, but once you cross the threshold and see the result for yourself, the experience is a very rewarding.

Do you think that you do need to make accessible websites simply because you do not target that kind of audience? Well you definitely need reality check. I’m not going to present statistics on how many physically challenged people access the Internet because again, some among you would say, “We don’t target ‘that’ kind of audience.” I’ll just list some reasons why it is important to have accessible websites and how not having an accessible website can harm your business.
The search engine prefers the accessible websites over the inaccessible websites.

There is a logical reasoning behind this. The search engine would trace your website just as a visually impaired would read it. The more the accessible website you create more the search engines will find it easy in tracking your websites and getting you listed in the search engine results. Since you use right tags at right paces for making your website accessible search engine spiders exactly knows where to find what.

Accessible websites are accessible to a wide range of devices.

Computers and laptops are not the only devices which can access your websites. There are many other handheld devices which can access the internet and website. If your websites cannot be accessed by such devices then you are reasonably losing out a number of visitors for your websites.

Accessible websites are accessible to people using old software and slower Internet Connections.

The broadband connections are getting penetrated into many houses, but still there are many people using dial up connection in their windows 98 pc. . And they are not poor — they use the old technologies just because they don’t feel like upgrading. By creating highly inaccessible websites you are excluding a market range that can do millions of dollars of business with me. So whenever you garnish your web pages with the latest bells and whistles, just make sure your website functions on older technologies too.

An accessible websites increases the strength of your brand.

Whether you realize it or not, an average user, whether she is physically challenged or not, appreciates the fact that you are in sync with the times and not an old fashioned organization. Not having an accessible website is an old-fashioned attitude. In accessible website means more than your users, you care about how your website looks.

What’s the use of having a snazzy website if a big part of the population cannot access it?

It is not mandatory that you should have an accessible website, and a recent survey predicted that 98% of the most important websites the world over don’t provide even minimum levels of accessibility. So it’s up to you whether you want to have an accessible website or not. The decision has to come from within you.

Search Engine Optimization is one of the key things which are required to your website. The person who does this optimization work for you is the search engine optimizer. The Search engine optimizers have to be kept in contact so that we can learn something new every day. For this the industry organizes different seminars and workshops and calling the best SEO’s in the town and to learn about the strategy.

Normally I have found a very common thing in every SEO’s they tend to give a basic information rather than giving a thorough information. The bunches of SEO’s we follow are the same old one which keeps on repeating. So it is better to collect more information from such experts in more social environment or at time u can sit and have some coffee and discuss more.

When we are in a social environment with the search engine optimizer we can try to create more connection with him and try to get out information on a broader basis. Normally people avoid giving information which includes figures and numbers in both blogs and personal speeches. They end to ignore giving detailed information as this can make the blogs or speeches very lengthy or complicated. So such figures and detailed information can be grasped from them at the time of personal communication or rather in a one on one communication.

Some people don’t let their planning’s and strategies just because they are not sure about its results, so they avoid telling people about it. Some of the information out of it may actually be very good and even such strategies can only be taken after building a strong relation. Some insight on certain SEO problems/issues are not shared with or without really meaning to keep the information secret.

I don’t know whether it’s the building of a good relation or the cool surrounding bringing such effect but it’s surely works not only in terms of SEO but also in any other works. It’s just simply an advice to build up strong contacts and relations in your social network and once in a while u must meet people with common interest and discuss something new.

Your landing page is the first-most glimpse your visitor gets of your website. In most of the cases, your home page, or your index page is your landing page, but if you are running an online advertising campaign such as Adwords, it is crucial that you have specially dedicated landing pages for your advertising campaigns for individual search terms. Have a lousy or ill-planned landing page and your visitors will leave your website within a few seconds, no matter what valuable service or product your other pages provide, or talk about. So in that sense, your landing page has the power to make or break your online business.

Listed below are a few steps you can take to create perfect or near-to-perfect landing pages.

1) Define the purpose of your landing page

You need to know exactly what your landing page needs to achieve. Should it:
• Prompt people to subscribe to your newsletter?
• Contact you for more details?
• Explore your website further?
• Buy a product or a service present on your landing page?
• Join your affiliate program?

Once you have a clear picture you can create your landing page with greater degree of lucidity and purpose. You can write the copy accordingly.

2) Write convincing copy on your landing page

What you write on your landing page is what you want to convey to your visitors. Keep it succinct, and be honest: honesty shows through your message. Talk to your visitors as if you are welcoming them into your office or shop. Don’t load them with information, but be titillating enough to prompt them to explore further or get in touch with you to know more about what you can do for them.

3) Keep the distractions away from your landing page

Don’t put too many bells and whistles on your landing page. Remember that the visitor is not there to be amused by you; he or she is there to do business. So keep the graphics, animations and JavaScript tricks to the minimum. Some even suggest to do away with your main navigation bar, but I don’t recommend that.

4) create an accessible, easily navigable landing page

Create a landing page that is totally accessible. There are thousands of surfers with special needs. If they come to your website through your advertising link and then have to leave because they cannot access your website with their browsing tools it will be a big waste both in terms of lost advertising money and good will. Put all the relevant links there so that they can easily be referred to make a purchase decision.

5) Display your contact information prominently on your landing page

On your landing page, make it very easy to contact you so that people don’t leave your website just because they cannot figure out how to get in touch with you. Prominently display your contact form and your phone numbers on your landing page.

6) Finally, keep testing your landing page

You can never create the perfect landing page just like that. You need to try different formats and copies to finalize a landing page that generate maximum results for you. Many online advertising programs such as Adwords let you try out different pages for single ad campaigns so that you can make out what works for you and what not.