In one of my earlier post I have explained how important it is to target right kind of basic keywords especially in relevance to Yahoo and Google search engine. Even without search assist you must try giving more attention to more specialized keywords.

As we all know very generic keywords, though they do have a very large search volume, are very competitive in terms of the number of websites that are optimising for that site. This means nothing but that even if you do proper search engine optimization the chances of getting your website to the top10 or even to first few pages becomes difficult.

For example, if you have a website about Prader Willi Syndrome (PWS) and target the following search terms you will see the difference in number of results from Google. Note that while some website are listed more than twice the number still reflects the amount of competition you can expect for that search term.

Prader Willi syndrome – 319,000
Prader willi syndrome diet – 50,700
prader willi syndrome support group – 28,300
PWS – 8,290,000
PWS diet – 58,400
PWS support group – 633,000.

As you can see the simple addition of the words diet and support group makes a huge difference. It is also obvious that the acronym PWS is also more competitive. The reason for this is that PWS does not only stand for Prader Willi Syndrome but for a whole slew of other things, including the highly competitive term personal web server. I can only imagine a business with initials S.E.O fighting with SEO sites to get to the top results!

In short make sure you also optimise for more specific related keywords.