As I must have said in one of my posts SEO is a double-edged sword — it can do good and it can do bad, depending on what SEO measures you take to improve your search engine rankings. Since SEO is a slow process, if you commit some mistakes along the way, or in the beginning, it’ll take a long time to undo them. So here are a few things that shouldn’t be a part of your SEO efforts:

Don’t Spam

Spamming doesn’t only connote sending unsolicited, shady emails to harass people and clog the servers. Stuffing your web pages and meta tags with your keywords and key phrases too is tantamount to spamming. Leaving your links, needlessly, without content, in comments and messages on other blogs and forums is called spamming too. Both such tactics prove counter-productive. Since search engines take some time to detect and curb such errant behavior people think such actions work so they not only implement, but they also recommend them. Such SEO techniques get your website blacklisted sooner or later.

Create a website that genuinely deserves to get a good ranking: this is not only good for your rankings it is also good for your business because you get focused traffic to your website and this will give you opportunities for more business.

Don’t submit to search engines

Since all major search engines are perpetually crawling all over the Internet to find and index new and newly-updated web pages there is no need to manually submitting your website to them. Just focus on creating quality content regularly and the search engines will sooner or later find your website and rank it accordingly.

Don’t hire an SEO company in a hurry and keep a strict watch on whomever you hire

Since search engine optimisation is extremely crucial to the survival of your website you shouldn’t choose your SEO company in a hurry. Definitely do not respond to the SEO companies that solicit business by sending you emails without you asking for them. It shows they themselves don’t follow decent business practices and you cannot trust them with legitimate work.

Even once you have hired a company, don’t think you are done with your SEO work. Keep yourself in the know and remain aware of what practices they are following. If they execute shady steps to increase your rankings you’ll have to pay the price later on.

Don’t invest in many domains for a single business

This is important because your content is valuable and you should better keep it concentrated. Having niche domains doesn’t harm and in fact it is good, but if you are spreading your content without generating new content for them none will do better in the search engine. The best would be, to have all the related content under one domain.

Don’t have the same title for every page

Since every page is distinct, why have the same title on every page? Many websites just have the company name, or the name of the service they provide. For instance, if they provide web designing services, on every page they have XYZ Web Designing Services which doesn’t make any sense. Every page should have a unique title, and if you want the name of your company on every page, then let it be a part of that unique title. In fact, since the search engines use your title to index your page it is important that you have unique titles for all pages and these titles contain page specific keywords in them.

Don’t worry about Google PageRank

Since Google PageRank is updated only 3 or 4 times a year you cannot do much about what PageRank you’ve got. Just focus on generating great content so that people link to you and your PageRank will improve automatically.

Avoid these mistakes and follow legitimate methods to search engine optimise your website. It is a long process but worth investing your money and time in.

The Google page rank is one of those things which your Search Engine Optimizers crave for. The real fact is that there is no real importance for page rank from SEO point of view. The real meaning of Page Rank is that it denotes everyone that how important your website is. Your website can get page rank if it has got enough useful content, if it is getting targeted traffic and most important lots of backlinks from other websites. It’s not that easy as you may find because the backlinks which you get from a website must also have a good page rank. So in short it’s a lengthy process.

Here we can compare the inbound links as votes and thus more the votes more you will get the page rank. You can view your websites or any other websites page rank just by installing the Google page rank toolbar. If installed in your browser it will show an extra bar where it will show your website rating between 1to10. More the rating means better your ranking. The more links you get from higher PageRank websites, the less links you have to garner in order to attain a higher PageRank.

There are many people who have written many books and conducted research on how to get your page rank and its importance. But as per my findings I think Page Rank is not of that great importance when it comes to Search Engine point of view. It’s good from a point of view and that’s if you have to sell your existing domain to someone else then a web page with higher page rank can get a better price. Apart from it there’s no real use of Google page rank in search engine optimization. The only thing worth knowing is that you should get inbound links from trusted websites that get lots of targeted traffic — this is the only thing that matter as far as your PageRank goes.

Earlier the page rank was given a lot of value by the search engine optimizers but nowadays a page rank is hardly taken into consideration. The website can be brought to the first search engine rankings for their keywords even if the PageRank of the website in 1. So don’t just run behind page rank concentrate on proper SEO and our website will be automatically listed.

There are literally millions of domains. Each website represents a business, small or large, corporation, organization or franchise, all competing for customers and attention. The internet seems to develop at the speed of light, making its own rules for speed, numbers of “hits” on a search, and the amount of information available to anyone who wants to look things up. Can you imagine getting results of over one million items on a search, how can you find what you want. For a business, you don’t want to be at the end of the search, especially with all that information presented to the searcher. How do you get your message at the top, the “high end” of the search? The answer is using a SEO Service.

Search Engine Optimization is a startlingly new technique made necessary by the volume of information on the internet. This is a process of placing the information on a website where search engines such as Google, Yahoo and others will pick it up and place it at the front of the long list of “hits” a search will turn up. Knowing which “keywords” a searcher will use, what type of information they will want, and combining these into a process that gives the business an advantage over its competitors is important in getting the attention of potential customers. Affordable SEO services are available to businesses of all size. An essential part of a marketing strategy is to develop a website and guarantee its success by using SEO technology.

Using techniques such as targeting a search engine’s local search, video, image, news or even a feature for an industry specific search, the SEO process can work to get the desired website to the front of the line to be seen. Today, social media get messages to peer groups, placing websites and links on these sources can spread information about the company’s products, services or just ideas and news. Blogs are the water coolers and coffee machines of the web. Professionals share information and ideas from their experience and research by blogging. Getting reviews placed in the comments sections of blogs can spread traffic to the website, this is viral marketing. Viral marketing spreads information in all directions, like a digital sneeze.

Today websites are competing for the attention of searchers who have millions of bits of information from which to choose. Not every searcher uses the same terms, the same language or other patterns that can predict that being in the “high end” of a result. Knowing what keywords will help increase rank results and placing them in appropriate content takes creativity and technological expertise.
There is an art behind this technology and using a SEO service is an excellent investment to gain a presence on the web for your business.

1. Get feedback: There is even software for that like User voice, GetSatisfaction or OpenMind. Or simply listen to what people say on Facebook, Twitter, blogs and forums. There are also tools for that.

2. Create demand: Better than simply reacting is proactively informing about upcoming products, features or services. This way the demand is there before the actual product arrives. Apple is doing it all the time.

3. Offer discounts: Once you have an account on Facebook or Twitter or even before you gain a significant following the best thing you can do is offering discounts. People will follow you then and they also will buy. Dell has been selling computers on Twitter for years.

4. Get attention: Sounds simple doesn’t it? Say something of importance and then you migt get attention. Why? Well, on the Web not money is the most valuable good, it’s attention. It can be turned into money but you earn more money in the long term by trying to get attention repeatedly.

5. Spread the word: Tell the people about you and your business once you have established a connection with your following by getting attention over and over again and again. Announce changes on your blog, promote your next appearance at a conference or like mentioned above present your new product.

6. Build brand loyalty: Brand loyalty is self-explanatory isn’t it? People like your brand and then buy from it in the future again. How do you make them loyal customers? Either by providing formidable goods and services or you provide something for free, be it information or community.

7. Establish a community: The Web is a great place for creating communities. Why? People from all over the world who are obsessed about the same weird hobby can virtually meet with other like-minded individuals. You can establish a community of fans of your brand right there on your blog, feedback site or Facebook group.

8. Answer questions: People as questions all the time on the Web. That’s why start ups like Quora try to be next big thing while Yahoo Answers had more traffic that Twitter up to 2010. replay and answer questions, be helpful, whether you are dealing with your won products and services or the niche by and large.

9. Provide support: sometimes people have more than questions. They are annoyed, angry or even desperate. Your product or service may have caused that suffering. A simple tweet can help. Just this week I tried to install open source analytics Piwik and failed miserably.

I voiced it on Twitter and the official Piwik account replied with a very simple solution. It took them one short look at my installation to find out what’s wrong.

10. Get clients: Of course you get clients or customers this way as well. When Yahoo announced that Delicious will be discontinued i and many other were scrambling to find an alternative to rescue their bookmarks. I got contacted by at least one other company.

To understand what is on page optimization the first thing which you need to learn is what Search Engine Optimization is? The answer for this is “the process of getting your website modified in such a way that your website gets listed in top for certain number of keywords in search engine results”. This process is known as Search Engine Optimization. For achieving these two methods are used one is On Page Optimization and other one is Off Page Optimization.

On Page Optimization:
This means all those things which are done on your website to get it indexed on search engines is known as on page search engine optimization.

Off Page Optimization:
This means all those activities done outside your website to get it indexed on search engines is known as off page optimization.

So today we will talk exclusively about On Page Optimization, this is the most important task to be done while preparing your website for Search Engine Optimization. If you need me to explain that then it can be define as getting a bride ready for the marriage. Here the word bride means the Website and the occasion of marriage can be explained as getting listed in search engine rankings. So let us study the further proceedings about the procedures in this way:

There are various things involved in doing On Page Optimization we will study it like getting the bride ready for marriage, so let’s see what all things are required for our bride to get ready:

1. Title Tags (Dress): Title tags are the first and foremost thing which is needed to be done. This is as important as selecting the dress for the bride. The title of the website shouldn’t be just a set of keywords, it should be very well scripted sentence which has used your website keywords and along with that it must include some valuable piece of information regarding the page, it must have the name of your company and con tact details like telephone number.
Your title must even be appealing enough to convince search engine that your website is good to be listed compared to lakhs of other websites like yours. So select a wise dress for your bride so that the boy turns mad.

2. Meta Tags (Cosmetics): Meta tags nowadays are not considered to be that important when compared to title tags but these is something which can’t be ignored by any search engine optimizer. It is just like if you are good looking and has got a perfect dress then you can ignore a makeup but that is not done in today’s world. A bride has to get ready and this way a website needs to have a Meta tag. The aim of using Meta tags is not just search engine ranking but also to make the readers wait and read more in your website. This small piece of text can be considered as a selling snippet, if a searcher finds it appealing he is likely to click and go inside your page to find out more information. But if your Meta Description is too generic and isn’t written too well then there is a good chance that your site will simply be ignored.

3. HTML Tags (Hair Styling): HTML tags in this scenario are not from the designer point of view but it is from Search Engine Optimization point of view. The search engine optimization makes use of some special HTML tags like

,

,

. These tags are placed in your website to make effective use of keywords that it become both search engines friendly and creates impact on the readers. You can use the H1 to H3 tags to make your more important keyword bold and even look more appealing to both the readers and search engine spiders.

4. Link Optimization (Footwear’s): This is another important in on page optimization there should be proper linking between all the links inside the website. The links should be both user friendly and must take the readers and search engines top proper locations. It is just like as important as important as footwear of the bride. These things seemed to be forgotten but without this your website will have lot of broken links and will not be optimized properly. So make sure all your links in the website is optimized properly.

5. Image Optimization (Jewelry): Last but not the least Images play a very important role in your website. There are almost 3 to 4 images in every page of your website so it is very important to give proper naming to those images followed by ALT tags so that it becomes search engines friendly. The alt tags can be a keyword or a sentence with rich keyword. The search engines can easily read it and even the users can also helped by the images. A description to that image will be more than useful. Thus images are as useful as ornaments are for a bride, because this make her look complete before marriage.

So this is some of the basic things which are necessary for a website to get its on page optimization done. So i hope that this content would be beneficial for your Search Engine Optimization and all the best for your bride i.e. your websites marriage.