I was like once talking to an client and he wanted an immediate response on the Search Engine Optimization strategy of netZtrack. So I made a quick draft of it and it actually seemed to be a good one. If I have missed anything important please let me know.

Basic website SEO strategy:

1) Site architecture:
Prior to development of the site a site structure will be defined following current SEO best practice. This will include:

a. Directory and file structure
b. Directory and file naming conventions
c. SEO friendly navigation
d. Semantic layout
e. Optimal usage of H tags
f. Internal linking structure and strategy

2) Keyword research:

Keyword research can be extensive and time consuming. The amount of time spent is proportionate to the ultimate success achieved, and the given budget. I would suggest limited initial research to give the whole site the basics and then on an ongoing basis perform further research in respect of each business area.

3) Meta tags:

Each file will be populated with the optimal SEO meta information, including:

a. Title
b. Description
c. Keywords

4) On page optimisation:

a. Copywriting to ensure correct placement and optimal density of keywords
b. Correct implementation of alt tags etc

5) Off page optimisation:

To achieve high rankings an extensive external link building strategy would need to be implemented. This can be achieved by:

a. Paid text links
b. Link directories
c. Articles
d. Blogging
e. Mini-net creation