Businesses looking to boost their search engine optimisation (SEO) efforts could benefit from publishing keyword-rich content.

This is according to Derek Edmond of KoMarketing Associates, who says in a post for Search Engine Land that content is a key aspect of supporting keyword strategies.

Highlighting that companies can often struggle to make time for content production, he suggests that firms focus on their key topic areas in shorter articles, rather than longer pieces.

Adding that news articles can be used for link building purposes too, he notes that blog posts can work in a similar way.

Meanwhile, social media sites can be used to share content, while writing guest posts on industry blogs can be used to generate inbound links, Mr Edmond claims.

And companies planning SEO strategies may find that they will need to be ready to tweak their campaigns should it be necessary.
According to Nick Stamoulis, writing in a post for Search Engine Journal, flexibility is essential as the world of SEO is prone to change.