I will admit that I am a little biased on this subject since I happen to be a professional copywriter. That said the question of whether to outsource writing writing or not is a valid one and it’s definitely one that has to be approached in a certain way.

Why You May Want to Outsource Your Writing?

There are really just two reasons to outsource your writing work:

1. You can’t write it yourself. Those who want to run a successful web business understand when they are in over their heads. They hire a professional web designer to help them create a web site if they don’t know what they’re doing. Ditto for an SEO specialist. Those who truly understand the web however also hire a professional writer.

The reason is quite simple – the better your content, the more likely you are to get people to visit your web site and to purchase your products. There is no shame in not knowing how to write. Some people just aren’t very good at it (though many people claim that they are even though they’re not).

2. You don’t have time to write it yourself. In this case, your writing skills may be adequate, however you are busy running your business (whatever it is) and you simply haven’t got time to write content for your website.

Every time Google has expressed his thoughts on Duplicate content that not all same contents are duplicate or copied. The reason behind this is pretty simple as a website created for mobiles has a same content for its website created for normal websites. So this can’t be called as a duplicate content. The Google itself has omitted small snippets, quotes and phrases from the list of copied as such things remain the same in all websites as such sentences can’t be changed from its actual form.

Despite this fact, duplicate content is still a big issue in SEO, not for fear of being penalized but because Google might rank a URL of a web page with duplicate content higher than the preferred URL. The ramifications of Google showing the non-preferred link in its search result range from usability issues (i.e. users will go to the page with the stripped-down version) to monetization issues (i.e. all the Ads will probably on the preferred URL).

Earlier it was like the robot.txt file was used to block crawler access to duplicate content. This is not practiced and nowadays Google suggests that the best way to go is to when it comes to ensuring that they show the preferred URL in their SERPs is to simply tell them which your preferred URL this. This method is called canonicalization, and can be actually be done several ways. The preferred way nowadays, since all major search engines use this method, is to simply use the canonical tag by adding a element with the attribute rel=”canonical” to the section of non-canonical pages.

These are some of the methods which are used nowadays to avoid the problem of copied content and at netZtrack we take proper care that all the content generated by use is pure and original.