Do you think that you do need to make accessible websites simply because you do not target that kind of audience? Well you definitely need reality check. I’m not going to present statistics on how many physically challenged people access the Internet because again, some among you would say, “We don’t target ‘that’ kind of audience.” I’ll just list some reasons why it is important to have accessible websites and how not having an accessible website can harm your business.
The search engine prefers the accessible websites over the inaccessible websites.

There is a logical reasoning behind this. The search engine would trace your website just as a visually impaired would read it. The more the accessible website you create more the search engines will find it easy in tracking your websites and getting you listed in the search engine results. Since you use right tags at right paces for making your website accessible search engine spiders exactly knows where to find what.

Accessible websites are accessible to a wide range of devices.

Computers and laptops are not the only devices which can access your websites. There are many other handheld devices which can access the internet and website. If your websites cannot be accessed by such devices then you are reasonably losing out a number of visitors for your websites.

Accessible websites are accessible to people using old software and slower Internet Connections.

The broadband connections are getting penetrated into many houses, but still there are many people using dial up connection in their windows 98 pc. . And they are not poor — they use the old technologies just because they don’t feel like upgrading. By creating highly inaccessible websites you are excluding a market range that can do millions of dollars of business with me. So whenever you garnish your web pages with the latest bells and whistles, just make sure your website functions on older technologies too.

An accessible websites increases the strength of your brand.

Whether you realize it or not, an average user, whether she is physically challenged or not, appreciates the fact that you are in sync with the times and not an old fashioned organization. Not having an accessible website is an old-fashioned attitude. In accessible website means more than your users, you care about how your website looks.

What’s the use of having a snazzy website if a big part of the population cannot access it?

It is not mandatory that you should have an accessible website, and a recent survey predicted that 98% of the most important websites the world over don’t provide even minimum levels of accessibility. So it’s up to you whether you want to have an accessible website or not. The decision has to come from within you.