How to Handle the Issue of Duplicate Content?

Posted by admin | SEO Reseller | Tuesday 1 February 2011 6:34 am

Every time Google has expressed his thoughts on Duplicate content that not all same contents are duplicate or copied. The reason behind this is pretty simple as a website created for mobiles has a same content for its website created for normal websites. So this can’t be called as a duplicate content. The Google itself has omitted small snippets, quotes and phrases from the list of copied as such things remain the same in all websites as such sentences can’t be changed from its actual form.

Despite this fact, duplicate content is still a big issue in SEO, not for fear of being penalized but because Google might rank a URL of a web page with duplicate content higher than the preferred URL. The ramifications of Google showing the non-preferred link in its search result range from usability issues (i.e. users will go to the page with the stripped-down version) to monetization issues (i.e. all the Ads will probably on the preferred URL).

Earlier it was like the robot.txt file was used to block crawler access to duplicate content. This is not practiced and nowadays Google suggests that the best way to go is to when it comes to ensuring that they show the preferred URL in their SERPs is to simply tell them which your preferred URL this. This method is called canonicalization, and can be actually be done several ways. The preferred way nowadays, since all major search engines use this method, is to simply use the canonical tag by adding a element with the attribute rel=”canonical” to the section of non-canonical pages.

These are some of the methods which are used nowadays to avoid the problem of copied content and at netZtrack we take proper care that all the content generated by use is pure and original.

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Modern Day Indexing Techniques

Posted by admin | SEO Reseller | Tuesday 21 September 2010 9:01 am

One modern day indexing method is known as Gaudi, or Google Audio Indexing, and allows SEOs to develop their uses of speech technology to locate words and phrases within an audio recording, even allowing users to skip to the relevant sections of video and audio footage. This enables Search Engine Optimisation to expand the areas in which it can perform, including popular cultural forums for information such as YouTube.

YouTube’s demographics particularly appeal to SEOs, as its user base is unique in its field in terms of its wide age range, world-wide popularity and the fact that over half of users return frequently to find new content.

Another vital practice for modern SEO is the need to ensure all pages containing flash animation are easily accessible to search engines, as crawlers are now able to operate within flash to obtain information. It is important to use separate URLs for groups of content in a Flash file, as this is the best way to make certain content is indexed and to boost link popularity. Further to this, SEO should ensure information relating to copyright and loading messages should be displayed in image format to avoid being indexed.

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How to make a blogger notice you?

Posted by admin | SEO Reseller | Friday 17 September 2010 5:46 am

So you want to make a bit of a splash in your space and want one of the authority blogs within your space to notice you. You may want this for a number of reasons.

  • A joint venture
  • Requesting a link
  • Advice
  • Request for mentoring
  • Asking for a review

The problem with the authority blogger is that they are very busy. It’s one of the things that signifies a successful blogger. If they are not busy then what are they doing? As they are busy it makes it difficult for them to notice you. It’s nothing personal, they just don’t have the time fo chit chat.

So what do you do?

Easy, send them some traffic. And when I say some traffic, we are talking about over a thousand. It’s actually not that hard to do. Find a piece of worthy content on their site, and go to work on it.

  • Stumbleupon
  • digg
  • Reddit
  • Proppeller
  • Sphinn (if it’s online marketing)
  • Link to it from your blog
  • Blog about it
  • Tell your friends to vote for your submits

in other words, send them a shed load of traffic. So much traffic that when you approach them they will welcome you with hugs and a hot pot of mint tea.

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Courting Bloggers

Posted by admin | SEO Reseller | Tuesday 14 September 2010 6:26 am

Due to the proliferation of blogs with spam content and blogs that are created to simply bloat the number of links pointing to a site, it is no wonder that people have perceived links coming from blogs to be of less value than they were before. The good news though is that according to Bill Slawski’s post entitled “Do Search Engines Love Blogs? Microsoft Explores an Algorithm to Increase PageRank for Pages Linked to by Blogs” search engines may actually still attach value to links from blogs. The reason for this is that according to Microsoft the still assume that the majority of blogs are indeed human-authored and that the authors do link to websites that they sincerely endorse.

What this means for those with flagging energy and enthusiasm when it comes to asking for links from bloggers is that you do need to keep at it since it DOES help your overall SEO campaign. Remember though that you still want to focus your link building campaign to links that would add the most value so that simply gathering links from the millions of blogs is simply inefficient. So if you do want to court bloggers to linking to your website remember to target blogs that are:

  • similar in theme/topic to your website’s content – Realistically most of the blogs that will link to you will NOT rank well for the search terms you target but what’s important is to get linked to by as much similarly themed blogs (and websites) as possible so as to reinforce relevance. Of course being linked to by a blog of similar theme that ranks really well in SERPs is even better.
  • Popular – Look at the number of subscribers! With these blogs it is a good idea to be an active member of the comment section. Even if you do not get the attention of the blog author you just might get the attention of the other commenters.
  • Going to link to you on the actual post – Being blogrolled is good but being mentioned in an actual post is better. Remember the placement of the link matters.
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Creating Content for Link baiting

Posted by admin | SEO Reseller | Friday 10 September 2010 8:51 am

Some people like linkbaiting and some don’t, but one way or the other, it figures everywhere and there are companies that specially provide you linkbaiting services.The rumor is, sometimes even a single linkbaiting campaign costs $5000 to $10000. Got your attention, and, Oh, you don’t know what’s linkbaiting?

Although the expression seems a bit shady because of the “baiting” part, linkbaiting is basically the same wine in a new, hyped bottle. It means creating content the other websites and blogs find worth linking to. Now, haven’t we been doing this since the times of the Adams and Eves of the Internet? We have, but back then, social bookmarking websites like Digg and del.icio.us were not there to send tens of thousands of visitors to your website in a single day.

Well, having said that, creating linkbait content doesn’t just mean getting traffic from the above-mentioned websites and running out of your allotted bandwidth; it can actually send you targeted, long-term traffic if websites that complement the theme of your website begin linking to you.

You have to create rich content. And when you create rich content, create it for your readers, for your users. Don’t create it keeping linkbaiting in mind. Linkbaiting should be a bi-product of excellent content production, not an end-result. Once you start generating content specifically for the purpose of linkbaiting, it begins to reek of manipulation and artificiality. Just create great content and people will link to you on their own.

So how do you create quality content that eventually encourages people to link to you?

Be unique

People love reading and viewing stuff that is unique as well as interesting. Try to be different and don’t do something just because it is popular and so many people are doing it.

Incite thinking

Contrary to the popular view on the Internet, people actually like to think. Create content that makes people think. This works like viral marketing; if something makes you think and intrigues you, then you would like to share it with your friends and acquaintances. This how true linkbaiting manifests itself.

Teach something new

Remember the blog post that demonstrated how you could open a Kryptonite lock with a ball point pen. Now, we wouldn’t call it educational but it definitely taught you something new, including the lock-maker company. Teach something people crave to learn and they’ll definitely link to you.

Legitimate linkbaiting is not only a good way of getting quality traffic to your website, it also enhances your search engine ranking, as Google gives your website some points if other websites have your link on their pages.

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