The Google page rank is one of those things which your Search Engine Optimizers crave for. The real fact is that there is no real importance for page rank from SEO point of view. The real meaning of Page Rank is that it denotes everyone that how important your website is. Your website can get page rank if it has got enough useful content, if it is getting targeted traffic and most important lots of backlinks from other websites. It’s not that easy as you may find because the backlinks which you get from a website must also have a good page rank. So in short it’s a lengthy process.

Here we can compare the inbound links as votes and thus more the votes more you will get the page rank. You can view your websites or any other websites page rank just by installing the Google page rank toolbar. If installed in your browser it will show an extra bar where it will show your website rating between 1to10. More the rating means better your ranking. The more links you get from higher PageRank websites, the less links you have to garner in order to attain a higher PageRank.

There are many people who have written many books and conducted research on how to get your page rank and its importance. But as per my findings I think Page Rank is not of that great importance when it comes to Search Engine point of view. It’s good from a point of view and that’s if you have to sell your existing domain to someone else then a web page with higher page rank can get a better price. Apart from it there’s no real use of Google page rank in search engine optimization. The only thing worth knowing is that you should get inbound links from trusted websites that get lots of targeted traffic — this is the only thing that matter as far as your PageRank goes.

Earlier the page rank was given a lot of value by the search engine optimizers but nowadays a page rank is hardly taken into consideration. The website can be brought to the first search engine rankings for their keywords even if the PageRank of the website in 1. So don’t just run behind page rank concentrate on proper SEO and our website will be automatically listed.

The visitors for your websites might not be coming in the speed which you expected it to come. The content is original, there is quality in it but still the ranking is neither increasing nor even the traffic. Then you might be all confused because of that, but the real reason is something different. I would suggest you 3 simple steps which will help you to increase your log traffic.

Blog Post:

Yes your content is original and even the quality is good. It is very much informative but what if the topic which you are covering is out of track. Well that’s of very little importance if your content is out of track. Your content might be informative and must have got some knowledge in it but when any reader comes to read it he might find the content out of track. So make sure that your content is original, informative and related to the topic.

Incoming Links to your Blog:

Well bringing incoming links to your blogs is one of the most important reasons behind the success of a website. The website should be submitted in various directory sites and should be promoted through various social networking sites thus helping to increase the traffic of you website. This will not only increase the popularity but also increase your visitors and even your external linking does will also be increased.

Internal Linking:

Another Important aspect for your blog is to make sure that the Internal Linking of your website is strong. There should be an excellent internal linking inside the website itself as it creates a lot of
connection between each keywords and this will help you to get your website rank more often on your keywords.

This technique of internal linking also help search engines to crawl the blog more efficiently and find any relevant content you have posted when crawling any page.

You must realize that linking your post based on similar content is very important SEO technique to consider. This will automatically increase the keyword density for the main keywords on the page.

This are the simple three methods if followed by whole heartedly your website would come on top within a quick span of time and create an immediate impact on the readers.

What is the point of decorating your home, fitting it with a new kitchen and adding a loft conversion if the foundations are poor? In other words, there is no point in spending all your energy writing search engine optimised copy, building up excellent complementary links when the basic structure of your website is faulty.

Websites need to be designed and built by website experts who have a clear understanding of website construction and the way search engines crawl web pages. Getting your site right should be an integral part of your Search Engine Optimisation strategy. Of course, if your server is unreliable then no matter what the level of SEO brilliance, if you’re off line because your server is down then that is simply your money pouring down the drain.

Assuming that your server is reliable, and then you need to look at how your various web pages interact and, at the same time, ensuring that your html is accurate. Ideally, for good SEO practice, it is reckoned that web pages should not be bigger than 150k as larger pages than that are generally not completely cached by the servers and, therefore, will not be read by the search engine spiders. In other words, SEO is only truly effective if the entire copy on a web page can be read by the search engines. Also, another point to bear in mind, although most people have reasonably fast broadband services, the larger the web page the slower it is to download – and people get bored very easily.

If you build it right, they will come and that is especially true if SEO is incorporated within the title tags and Meta tags and, if possible, within your website’s URL. If you can distribute a few key words into the tags, it will add to your website’s overall search engine optimisation profile. Of course, it is equally important to keep your URL reasonably short but it should include enough recognizable information to be able to tell an observer who you are or what your website sells.

Lastly, your website copy should be really well written, not too long but rich in key words that have been researched and are relevant to your products and services.

One of the best ways to drive interested visitors to your site is through pay per click (PPC) advertising. It is common sense that if you provide someone who is looking for a specific product with a link to that product they will buy it instead of just getting more information about it.

Though, when you make a mistake with your PPC campaign it can cost you a great deal. If you are new to the game you may forget to do several important things. For one, you may not remember to place a cap on your daily bids. Even PPC veterans with high traffic campaigns sometimes have lapses in judgment that result in untargeted clicks which do not convert.

Monitoring your click-through-rates (CTR) and conversion data is a necessity once your campaign gets established, after which you can adjust your things accordingly. This is where PPC bid management comes into play.

If you use an automated bid management system which both analyzes your conversion data and CTR you can reduce the amount of time and effort you need to dedicate to your campaigns. This means that you can react much quicker to campaign fluctuations because they are identified sooner. But when looking for a good automated system you need to remember that often times you get what you pay for.

As much help as a PPC tool is they are still not as useful as regular, hands-on maintenance. Software can only interpret data in certain ways, requiring a human to properly understand the numbers and information. Constant scrutiny is required in order to get the best possible performance from your PPC campaign. Still, as your campaign becomes bigger and the scale or budgets increase, an automated bidding system becomes an invaluable tool for PPC advertisers.

1. Google AdWords Keyword Tool Set To Broad Match

The Google AdWords Keyword Tool defaults to “Broad match” mode, which yields useless data from an SEO perspective — useless in that the numbers are hugely inflated to include countless phrases incorporating the search term specified. For example, the Keyword Tool reports 30.4 million queries for “shoes”, but that includes multi-word phrases such as “dress shoes,” “leather shoes,” “high heeled shoes,” and even “horse shoes,” “snow shoes,” and “brake shoes.”

In Exact mode, the search query volume for “shoes” drops to 368,000. The difference between those numbers is striking, isn’t it? So always remember if you are doing keyword research for SEO in the AdWords Keyword Tool: untick the box next to Broad match and tick the box next to Exact.

2. Disallowing when you meant to Noindex

Ever notice listings in the Google SERPs (search engine results pages) without titles or snippets? That happens when your robots.txt file has disallowed Googlebot from visiting a URL, but Google still knows the URL exists because links were found pointing there. The URL can still rank for terms relevant to the anchor text in links pointing to disallowed pages. A robots.txt Disallow is an instruction to not spider the page content; it’s not an instruction to drop the URL from the index.

If you place a meta robots noindex meta tag on the page, you’ll need to allow the spiders to access the page so it can see the meta tag. Another mistake is to use the URL Removal tool in Google Webmaster Tools instead of simply “noindexing” the page. Rarely (if ever) should the removal tool be used for anything. Also note that there’s a Noindex directive in the REP (Robots Exclusion Protocol) that Googlebot obeys (unofficially). More on disallow and noindex here.

3. URL SERP Parameters & Google Instant

I just wrote about parameters you can append to Google SERP URLs. I’ve heard folks complain they aren’t able to add parameters to the end of Google SERP URLs anymore — such as &num=100 or &pws=0 — since Google Instant appeared on the scene. Fear not, it’s a simple matter of turning Google Instant off and URL parameters will work again.