Here we can compare the inbound links as votes and thus more the votes more you will get the page rank. You can view your websites or any other websites page rank just by installing the Google page rank toolbar. If installed in your browser it will show an extra bar where it will show your website rating between 1to10. More the rating means better your ranking. The more links you get from higher PageRank websites, the less links you have to garner in order to attain a higher PageRank.

There are many people who have written many books and conducted research on how to get your page rank and its importance. But as per my findings I think Page Rank is not of that great importance when it comes to Search Engine point of view. It’s good from a point of view and that’s if you have to sell your existing domain to someone else then a web page with higher page rank can get a better price. Apart from it there’s no real use of Google page rank in search engine optimization. The only thing worth knowing is that you should get inbound links from trusted websites that get lots of targeted traffic — this is the only thing that matter as far as your PageRank goes.

Earlier the page rank was given a lot of value by the search engine optimizers but nowadays a page rank is hardly taken into consideration. The website can be brought to the first search engine rankings for their keywords even if the PageRank of the website in 1. So don’t just run behind page rank concentrate on proper SEO and our website will be automatically listed.

Blog Post:

Yes your content is original and even the quality is good. It is very much informative but what if the topic which you are covering is out of track. Well that’s of very little importance if your content is out of track. Your content might be informative and must have got some knowledge in it but when any reader comes to read it he might find the content out of track. So make sure that your content is original, informative and related to the topic.

Incoming Links to your Blog:

Well bringing incoming links to your blogs is one of the most important reasons behind the success of a website. The website should be submitted in various directory sites and should be promoted through various social networking sites thus helping to increase the traffic of you website. This will not only increase the popularity but also increase your visitors and even your external linking does will also be increased.

Internal Linking:

Another Important aspect for your blog is to make sure that the Internal Linking of your website is strong. There should be an excellent internal linking inside the website itself as it creates a lot of
connection between each keywords and this will help you to get your website rank more often on your keywords.

This technique of internal linking also help search engines to crawl the blog more efficiently and find any relevant content you have posted when crawling any page.

You must realize that linking your post based on similar content is very important SEO technique to consider. This will automatically increase the keyword density for the main keywords on the page.

This are the simple three methods if followed by whole heartedly your website would come on top within a quick span of time and create an immediate impact on the readers.

Websites need to be designed and built by website experts who have a clear understanding of website construction and the way search engines crawl web pages. Getting your site right should be an integral part of your Search Engine Optimisation strategy. Of course, if your server is unreliable then no matter what the level of SEO brilliance, if you’re off line because your server is down then that is simply your money pouring down the drain.

Assuming that your server is reliable, and then you need to look at how your various web pages interact and, at the same time, ensuring that your html is accurate. Ideally, for good SEO practice, it is reckoned that web pages should not be bigger than 150k as larger pages than that are generally not completely cached by the servers and, therefore, will not be read by the search engine spiders. In other words, SEO is only truly effective if the entire copy on a web page can be read by the search engines. Also, another point to bear in mind, although most people have reasonably fast broadband services, the larger the web page the slower it is to download – and people get bored very easily.

If you build it right, they will come and that is especially true if SEO is incorporated within the title tags and Meta tags and, if possible, within your website’s URL. If you can distribute a few key words into the tags, it will add to your website’s overall search engine optimisation profile. Of course, it is equally important to keep your URL reasonably short but it should include enough recognizable information to be able to tell an observer who you are or what your website sells.

Lastly, your website copy should be really well written, not too long but rich in key words that have been researched and are relevant to your products and services.

Though, when you make a mistake with your PPC campaign it can cost you a great deal. If you are new to the game you may forget to do several important things. For one, you may not remember to place a cap on your daily bids. Even PPC veterans with high traffic campaigns sometimes have lapses in judgment that result in untargeted clicks which do not convert.

Monitoring your click-through-rates (CTR) and conversion data is a necessity once your campaign gets established, after which you can adjust your things accordingly. This is where PPC bid management comes into play.

If you use an automated bid management system which both analyzes your conversion data and CTR you can reduce the amount of time and effort you need to dedicate to your campaigns. This means that you can react much quicker to campaign fluctuations because they are identified sooner. But when looking for a good automated system you need to remember that often times you get what you pay for.

As much help as a PPC tool is they are still not as useful as regular, hands-on maintenance. Software can only interpret data in certain ways, requiring a human to properly understand the numbers and information. Constant scrutiny is required in order to get the best possible performance from your PPC campaign. Still, as your campaign becomes bigger and the scale or budgets increase, an automated bidding system becomes an invaluable tool for PPC advertisers.

The Google AdWords Keyword Tool defaults to “Broad match” mode, which yields useless data from an SEO perspective — useless in that the numbers are hugely inflated to include countless phrases incorporating the search term specified. For example, the Keyword Tool reports 30.4 million queries for “shoes”, but that includes multi-word phrases such as “dress shoes,” “leather shoes,” “high heeled shoes,” and even “horse shoes,” “snow shoes,” and “brake shoes.”

In Exact mode, the search query volume for “shoes” drops to 368,000. The difference between those numbers is striking, isn’t it? So always remember if you are doing keyword research for SEO in the AdWords Keyword Tool: untick the box next to Broad match and tick the box next to Exact.

2. Disallowing when you meant to Noindex

Ever notice listings in the Google SERPs (search engine results pages) without titles or snippets? That happens when your robots.txt file has disallowed Googlebot from visiting a URL, but Google still knows the URL exists because links were found pointing there. The URL can still rank for terms relevant to the anchor text in links pointing to disallowed pages. A robots.txt Disallow is an instruction to not spider the page content; it’s not an instruction to drop the URL from the index.

If you place a meta robots noindex meta tag on the page, you’ll need to allow the spiders to access the page so it can see the meta tag. Another mistake is to use the URL Removal tool in Google Webmaster Tools instead of simply “noindexing” the page. Rarely (if ever) should the removal tool be used for anything. Also note that there’s a Noindex directive in the REP (Robots Exclusion Protocol) that Googlebot obeys (unofficially). More on disallow and noindex here.

3. URL SERP Parameters & Google Instant

I just wrote about parameters you can append to Google SERP URLs. I’ve heard folks complain they aren’t able to add parameters to the end of Google SERP URLs anymore — such as &num=100 or &pws=0 — since Google Instant appeared on the scene. Fear not, it’s a simple matter of turning Google Instant off and URL parameters will work again.

Automatic SEO – A blog can be configured to automatically optimize any content that you add. It is extremely search engine friend and it creates unique page urls.
Link Building – You create links several ways with a blog. If your blog posts are great, people will link to it, they will bookmark it, share it with a friend or with their social network. Secondly, when you create a blog, you link to other pages on your website that directly relates to the blog post.
Keyword Tags – When you create a blog post, you can add as many keyword tags to that blog as possible. Keep it related though for it to be effective.
Content – Search Engines love fresh content. This is probably one of the most important roles a blog plays; it allows you to easily add fresh content to your website. Even if it’s a couple paragraphs. Most importantly, blogs have plug-ins that automatically ping the search engines to let them know that your website has been updated, so that they can come back to crawl your website each time a post has been added.
Blog Comments – If visitors are commenting on your blog, most likely they will use keywords or keyword phrases that are related to the blog topic in the post that you may have or may not have used, which will increase your keyword density on the page, which in turn increases your chances of being found for that keyword
Get Found Online – Getting found online is a bonus from having a blog, so many people that I speak to, who don’t have seo, but has a business blog, is able to show up on search engines results, by using effective blogging tactics, such as included keywords that their target market will use to find them in the blog title and throughout the posting.

The content: You must make sure that you’re Website or Blog has got an excellent content and it is not copied from anywhere. This is very important that the content should be written in proper English and should be grammatically correct as the Search Engines check the content and on the basis of that they set page ranking for your website.

External and Internal Linking: The most important thing is to link the content on proper Keywords either within your website or link the content to your blog site or main page.

Link Distribution: The more you share your link the higher the Search Engine will recognize your Website and this way your website will rank first in the Search engine results.

Updating: Your website should be updated continuously and there should be fresh and new content at least twice in a week so that the search engine receive continuous updates about your content.

Use different titles and meta tags – When creating new pages for your blog or website you should be creating new titles and using different keywords otherwise search engines may class your content as spam and you’ll not be ranked too well.

Your content are written and it acts as product and tool by other people and companies and other people or agency take help of your blogs written  and create their own or use the same for their writing and creation of plans.

Do you have a blog site web site? A blog site is merely an uncomplicated to use internet site that includes a computer software system connected to it enabling you to put information like posts, video clips, pictures on your site.

It is very important because whatever you write is listed in by the Search Engine so you must make sure that your content makes optimum benefits out from it.

So the blog written by you should be properly linked to your main website or the product page and a proper set of targeted keywords should be used. This turn out to be a great boost for your SEO performance.

This is not the only thing you can do to increase the usage of your blogs will let you know about other processes adapted by netZtrack in other articles.

Schmidt was asked why Google doesn’t list its 200 ranking factors.

“Because we change them… And the fundamental answer is we’re always changing…if we started saying here’s how the black box works, then all of a sudden huge incumbencies would come out about this change and that change, and we just don’t want that pressure.”

I’m sure Schmidt is sick of people trying to squeeze SEO tidbits out of him but he should probably except it comes with his job, I’m sure his house made of gold does enough to comfort him though*.

I’m surprised his answer revolved around the pressure and scrutiny that would come from the SEO/web community rather than the potential, and probable, abuse of the algorithm.

The piece on Web Pro News came from an interview between Schmidt and Danny Sullivan from Search Engine Land.

In the accompanying piece to that video Sullivan lists other sites, blogs and forums where a lot of the ranking factors have been worked out and suggested, and Google give advice as to how best prepare your site for Ranking.

I can understand people wanting to know all of the algorithm, or even most of it, but I’m leaning towards Schmidt here if the Google algorithm became public knowledge then it would be exploited by nefarious types.

Amit Singhal from Google has stated “Making our systems 100% transparent would not help users, but it would help the bad guys and spammers who try game the system.”

That’s one of the problems with SEO, it can be so beneficial and rewarding that people are always looking for shortcuts and easy ways to make a mint.

Eric Schmidt may not have a house of gold.

In case if the reputation of a brand is being bad mouthed online, netZtrack comes for its rescue by simply following three steps i.e. planning, strategic analysis, and action. Of course they investigate facts internally before taking action – verify whether it is a competitor spreading rumor and try to analyze the extent of damage caused and what are the sites and blogs which is spreading such comments. Based on these findings promptly a strategy is developed and then immediate action is taken which includes writing positive blogs, adding multiple web pages, participating forums, which can be easily searched in the search engines, thus acting as a protective shield from the negative listings. A continuous practicing of the above mentioned activities is done till the time the brands reputation is regained.

Mark.K; CEO netZtrack is of the opinion that “the online customer generated media has got lot of power. It has got the ability to make and break things in a short span of time. So it is very necessary to use this media as tool for building up reputation online”. He also believes that “brands have to be in continuous contact with the customers and keep them updated about the company’s happenings.”

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