Search Engine Optimization Blog | netZtrack inc » Private Label SEO Services

Is Google Page Rank important?

admin — Fri, 28 Jan 2011 11:45:57 +0000

The Google page rank is one of those things which your Search Engine Optimizers crave for. The real fact is that there is no real importance for page rank from SEO point of view. The real meaning of Page Rank is that it denotes everyone that how important your website is. Your website can get page rank if it has got enough useful content, if it is getting targeted traffic and most important lots of backlinks from other websites. It’s not that easy as you may find because the backlinks which you get from a website must also have a good page rank. So in short it’s a lengthy process.

Here we can compare the inbound links as votes and thus more the votes more you will get the page rank. You can view your websites or any other websites page rank just by installing the Google page rank toolbar. If installed in your browser it will show an extra bar where it will show your website rating between 1to10. More the rating means better your ranking. The more links you get from higher PageRank websites, the less links you have to garner in order to attain a higher PageRank.

There are many people who have written many books and conducted research on how to get your page rank and its importance. But as per my findings I think Page Rank is not of that great importance when it comes to Search Engine point of view. It’s good from a point of view and that’s if you have to sell your existing domain to someone else then a web page with higher page rank can get a better price. Apart from it there’s no real use of Google page rank in search engine optimization. The only thing worth knowing is that you should get inbound links from trusted websites that get lots of targeted traffic — this is the only thing that matter as far as your PageRank goes.

Earlier the page rank was given a lot of value by the search engine optimizers but nowadays a page rank is hardly taken into consideration. The website can be brought to the first search engine rankings for their keywords even if the PageRank of the website in 1. So don’t just run behind page rank concentrate on proper SEO and our website will be automatically listed.

How to create back up for your Word Press data?

admin — Mon, 17 Jan 2011 11:41:26 +0000

The start of new-year must be very interesting for all you people but I would like to give all the Word Press users an important advice. There has been a lot of problems with Word Press users that incase of crash of the application the whole content of your website is lost as there is no proper back up for these things. So this New Year I want all the Word Press users make sure that they don’t lose any of their data.

The first thing you need to do is to create the back up of your database from the date where you have published/posted the most important contents or documents. So you might be thinking how to create a solution for this as word press doesn’t have this feature inbuilt with it.

So now all u people are lucky as there is a word press plugin for these as a solution for solving this problem. The name of the plugin is the WordPress Database Backup Plugin. You can download this plugin using this link. In this you can tell the word press when to back up and to back up from where to where and what all things to be done.

There are two other folders you want to backup. The first is your theme folder to make sure you have a backup copy of any customizations you may have made. The second is your uploads directory so that, if you need to change hosts or if things get deleted, you have copies of all the images. This way, your blog doesn’t have a bunch of broken files.

You need to be able to automate an FTP job. If you’re a skilled programmer, there are lots of ways to skin this cat. If your programming lacks some mojo, there are options: for Windows, use Syncback SE; for Mac, use AASync. Set up a scheduled job (one for each folder) and create a copy on your hard drive. I like to use my file server instead of my desktop so I don’t have to worry about leaving it on.

Lastly, to bring things full circle, if you have lots of data or critical data, it’s important to have an offsite backup. I move all of my files to my file server every night. I have Carbonite running on that server so everything has an offsite backup. Lastly, just to make sure things are functioning, set a once a moth reminder for yourself to check that your backups are running. Sometimes things break and the time to know about it is before the crisis. A once-a-month check is easy enough to do and give you a lot more peace of mind.

Google launches its own Sitemap Generator (Beta)!

admin — Wed, 29 Apr 2009 03:56:02 +0000

Open source XML sitemap generator tool announced by Google. Google had built its own sitemap generator with more controls and its search engine friendly. It performs the same thing as the some other software’s do that are available in the market, the only difference is that it’s free and Google has developed it.

Google described it as:

Google Sitemap Generator is a tool installed on your web server to generate the Sitemaps automatically. Unlike many other third party Sitemap generation tools, Google Sitemap Generator takes a different approach: it will monitor your web server traffic, and detect updates to your website automatically.

According to me everyone needs a sitemap generating tool, and since it is developed by Google I will definitely try it. I will try it and post my feedback later.

You can download its copy from here

Ways To Improve Your Site with Google Analytics

admin — Tue, 28 Apr 2009 07:40:43 +0000

Among all the free web site stats analyzer, I think Google analytics is the best solution for your site because of its utility, richness and depth analysis. You are able to make informed editorial, navigational and page design decisions to boost your site’s traffic and effectiveness with the data that Google gives you.

Signup & installation

Google Analytics was launched in 2005; growth was initially slow due to the frustrating waiting list system initiated by Google to avoid over stretching their servers. Now the waiting list has been removed and anybody can sign up to use this great service.

You just need to visit Google analytics and signup for free Google analytics account.

Once your account is set up, to get Google Analytics tracking your site’s page views, drop a snippet of JavaScript onto your site’s pages (much like Sitemeter.) The guide should help you find your way around the new system. You just have to copy paste the JavaScript in the pages you want Google to track.

Example

If you’re a blogger, just include the Google Analytics code into all your blogging software’s templates.

Powerful report generating tool

* If your site allows downloads you can keep record of your downloads by simply adding a script in your site.

Example

* Tracking ecommerce site

Tracking where your visitor come from is the most important thing you should know. You come to know from which search engine visitors come searching for your site.

Sales reports by traffic sources can be found under the “Traffic Sources > All Traffic Sources” section of the menu.

* Tracking your sales

To track your sales you will need to use server side script on your confirmation page (the page people see after they complete a transaction on your site) to populate a form in the following format:

ExampleUTM:T|34535|Main Store|111108.06|8467.06|10.00|San Diego|CA|

USAUTM:I|34535|XF-1024|Urchin T-Shirt|Shirts|11399.00|9

UTM:I|34535|CU-3424|Urchin Drink Holder|Accessories|20.00|2

Once you have populated the form, GA will start tracking your sales right away.

Redesign of your site

If you are planning to redesign your site and want to keep your screen resolution according to the most commonly used resolution, according to different browsers or flash installed ask Google analytics for your queries. Just go to ‘web design parameters’ for all the valuable data you want!

Above listed features is only the scratch of Google analytics. According to me Google analytics is one of the best web sites analyzing report generating tool build so far.

If you have not used Google analytics yet try it and I am sure you will love its rich features.

What is SEO

admin — Thu, 23 Apr 2009 04:55:39 +0000

SEO- Search Engine Optimisation. Over the last ten years SE’s (Search Engines) have become an ever increasing important factor in business promotion. The four major SE’s generate in excess of 700 million search queries a day, an outstanding fact that really emphasises the importance of utilising the potential reach of the Search Engine.

Over 75% of people now use the internet when looking to buy a product or service. Websites in the top 3 pages of the major search engines gain 90% of search engine traffic. Basically, if you have a website you need to be on the first few pages of the SERP’s (Search Engine Results Pages) to get the traffic.so how do you do this?………. Its not quite as simple as many people believe. I am constantly being asked ” I have just had a website built but do not appear on Google.” Well firstly type in the URL (web address) of your website, if you still do not come up then your site has not been indexed. If your website does appear then previously when you said “I do not appear in Google” what you meant is- you typed in a keyword (a word related to your product/service) and your website did not appear in the top few pages. To be honest, this is very unlikely to happen. Unless you are selling a very unique product with very little competition then your website is likely to be on page 23 or worse!

Everybody with a website would love to be #1 on google for their main keyword, but it takes time and effort. You need to optimise your website for the best chances of achieving this.

After crawling the internet using robots called “spiders”, the SE’s use a complex mathematical formula to “rank” websites on importance and relevance to certain keywords. These formulas are known as “algorithms”. SEO describes the techniques that use a knowledge of how SE’s rank websites, to make alterations to a site so that it better “adheres” to the “algorithms”.

There are to main phases to the optimisation process- “on page” and “off page”. On page is the alterations that are made to the physical content of a website and the code that makes up each webpage. This includes intergrating keywords into areas of the site that the SE’s deem important. Off page optimisation is the process of building links to a website…… what this means is getting as many websites to have a link somewhere on their site to the site you are optimising. This is very important because a major part of SE’s “algorithms” is link popularity- the more websites that link to another, the more important it is considered by the SE’s and the higher up it appears in the SERP’s.

Of course there are many more technical issues involved with Search Engine Optimisation but i wont discuss these in this article.. One thing that you should remeber though when thinking about SEO is that it certainly is not instant. Due to the way search engines work it may be several months before the friuts of your labour are seen, in the form of higher rankings.Google currently indexes over 8 billion web pages and the ever increasing size of the internet means that the SE’s certainly have their work cut out.

Many companies manage their own SEO in house, this can work fine but be willing to put in the time to learn the technicalities. The “nity gritty” of it can be slighly overwhelming as it is quite a specialist, technical field.