The Google page rank is one of those things which your Search Engine Optimizers crave for. The real fact is that there is no real importance for page rank from SEO point of view. The real meaning of Page Rank is that it denotes everyone that how important your website is. Your website can get page rank if it has got enough useful content, if it is getting targeted traffic and most important lots of backlinks from other websites. It’s not that easy as you may find because the backlinks which you get from a website must also have a good page rank. So in short it’s a lengthy process.

Here we can compare the inbound links as votes and thus more the votes more you will get the page rank. You can view your websites or any other websites page rank just by installing the Google page rank toolbar. If installed in your browser it will show an extra bar where it will show your website rating between 1to10. More the rating means better your ranking. The more links you get from higher PageRank websites, the less links you have to garner in order to attain a higher PageRank.

There are many people who have written many books and conducted research on how to get your page rank and its importance. But as per my findings I think Page Rank is not of that great importance when it comes to Search Engine point of view. It’s good from a point of view and that’s if you have to sell your existing domain to someone else then a web page with higher page rank can get a better price. Apart from it there’s no real use of Google page rank in search engine optimization. The only thing worth knowing is that you should get inbound links from trusted websites that get lots of targeted traffic — this is the only thing that matter as far as your PageRank goes.

Earlier the page rank was given a lot of value by the search engine optimizers but nowadays a page rank is hardly taken into consideration. The website can be brought to the first search engine rankings for their keywords even if the PageRank of the website in 1. So don’t just run behind page rank concentrate on proper SEO and our website will be automatically listed.

Some people like linkbaiting and some don’t, but one way or the other, it figures everywhere and there are companies that specially provide you linkbaiting services.The rumor is, sometimes even a single linkbaiting campaign costs $5000 to $10000. Got your attention, and, Oh, you don’t know what’s linkbaiting?

Although the expression seems a bit shady because of the “baiting” part, linkbaiting is basically the same wine in a new, hyped bottle. It means creating content the other websites and blogs find worth linking to. Now, haven’t we been doing this since the times of the Adams and Eves of the Internet? We have, but back then, social bookmarking websites like Digg and del.icio.us were not there to send tens of thousands of visitors to your website in a single day.

Well, having said that, creating linkbait content doesn’t just mean getting traffic from the above-mentioned websites and running out of your allotted bandwidth; it can actually send you targeted, long-term traffic if websites that complement the theme of your website begin linking to you.

You have to create rich content. And when you create rich content, create it for your readers, for your users. Don’t create it keeping linkbaiting in mind. Linkbaiting should be a bi-product of excellent content production, not an end-result. Once you start generating content specifically for the purpose of linkbaiting, it begins to reek of manipulation and artificiality. Just create great content and people will link to you on their own.

So how do you create quality content that eventually encourages people to link to you?

Be unique

People love reading and viewing stuff that is unique as well as interesting. Try to be different and don’t do something just because it is popular and so many people are doing it.

Incite thinking

Contrary to the popular view on the Internet, people actually like to think. Create content that makes people think. This works like viral marketing; if something makes you think and intrigues you, then you would like to share it with your friends and acquaintances. This how true linkbaiting manifests itself.

Teach something new

Remember the blog post that demonstrated how you could open a Kryptonite lock with a ball point pen. Now, we wouldn’t call it educational but it definitely taught you something new, including the lock-maker company. Teach something people crave to learn and they’ll definitely link to you.

Legitimate linkbaiting is not only a good way of getting quality traffic to your website, it also enhances your search engine ranking, as Google gives your website some points if other websites have your link on their pages.

What makes an annoying website? I ask this question because I think very few people intentionally design or developed annoying websites. We end up having an annoying website sometimes when we just think about our preferences instead of thinking about making life easier for our visitors. We forget that the most important aspect of the website is the easy access to the information we are intending to provide to our visitors. A website that we think is a masterpiece may look like a nuisance to your visitors. Let us quickly go through a few pointers that sometimes end up making your website annoying without you realizing it.

Difficult to read text

They can be many factors that make it difficult to read your text; you may have a color contrast that is highly straining to the eye — for instance red text on yellow background (I know it is an extreme case). Some websites have microscopic text and it is so weird why on earth they have such a small font size on every page of the website. Make sure your text is easily readable; if possible get a second opinion, for instance you may find dark-gray text on a black background cool but there are many people who cannot read such text.

Lots of needless animation and sound

Lots of animation in the form of advertisements or misplaced extra effects also make your website annoying. If the textual information present on your website is important then don’t distract or irritate your visitors with lots of animations and noises. There is no need to play loud music when people come to your website because many people may be accessing your website at places that are quiet and where loud noise is not appreciated.

Lots of intrusive advertisements

Even if you maintain a website or a blog to earn advertising revenue don’t throw the advertisements at your readers’ faces. Let the advertisements be a part of your overall design rather than popping up here and there restricting access to the content your visitors are looking for.

A difficult-to-figure-out navigation

Your navigation should be prominently visible on your website and it should be extremely easy to access all the links in your navigation whether you use text or images. In case you use a JavaScript or a Flash animation to generate your navigation menu than make sure that a text-menu alternative is available too. A navigation menu that is difficult to click on is a very big turn-off for most of your visitors.

Lots of boastful copy

In case you are selling a service or a product from your website then using a hyperbolic pitch in your sales copy is a sure shot way of sending your visitors away to your competitor’s website because the Internet is full of such spurious, boastful noises. Always use informative copy on all the pages giving the right and relevant information to your visitors to help them make the correct decision as easily and quickly as possible.

The pop-ups

A pop-up is a widely-detested way of throwing information in your visitor’s face. Most people dislike pop-ups and if you have them on your website and if you wonder why you don’t get much business than it might be, or it must surely be the pop-ups that are sending your visitors away even before they can read something. A pop-up should only appear if it is absolutely unavoidable and if it is an integral part of your online application. Never ever use pop-ups to display advertisements and ask people to subscribe to your newsletter or buy your product.

Basically everything that makes it difficult to access important information or functions on your website is annoying. Everything on your website should be there to enhance the experience of your visitors. In order to decide whether they want to do business with you or not you need a professional, clean, and easily accessible website; they don’t need the dancing monkeys are the squealing whales to get enlightened.

Recently Google Acquired Feedburner – the RSS feed management tool preferred by many bloggers and other online content publishers. With Google being a search engine company and Feedburner having RSS subscriptions analytical data of almost a million of feed, what’s going to be the SEO implication of this acquisition?

There might be two reasons why Google acquired Feedburner.

• To sell ads through its AdSense program
• To use the feed data to rank websites

The second point is relevant from the SEO perspective. Currently Google heavily use the incoming links (other websites linking to your website) to rank websites. The more quality inbound links you have, the better ranking you get. But more and more webmasters are purchasing links to improve their rankings, and these defeats the entire purpose of Google’s ranking algorithm. According to Google, the incoming links should be voluntary, and should be only acquired by creating valuable content, and this makes sense. If you have money you can purchase incoming links despite having lousy content. This may give boost to your search engine ranking, but it diminishes the quality of the search results.

Some believe Google may use the Feedburner data to evaluate websites. A higher feed subscription indicates that your content is popular and this further proves that it is highly valuable. Now, Google has its own RSS feeds reader called Google Reader but compared to Feedburner, very few people use Google Reader so the data over there cannot be used for large scale analytical purposes.

Right now Google official blog says:

…we constantly aim to give AdWords advertisers broader distribution to an even wider audience of users. For these reasons, we’re very pleased to tell you that we’ve just acquired FeedBurner.

which means Google primarily purchased FeedBurner to get an additional platform for AdWords. But, given the immense quantity of demographic data FeedBurner has, Google won’t be able to resist using it in the ranking algorithms. So if you are not burning your RSS feeds yet, start doing it now.