The Google page rank is one of those things which your Search Engine Optimizers crave for. The real fact is that there is no real importance for page rank from SEO point of view. The real meaning of Page Rank is that it denotes everyone that how important your website is. Your website can get page rank if it has got enough useful content, if it is getting targeted traffic and most important lots of backlinks from other websites. It’s not that easy as you may find because the backlinks which you get from a website must also have a good page rank. So in short it’s a lengthy process.

Here we can compare the inbound links as votes and thus more the votes more you will get the page rank. You can view your websites or any other websites page rank just by installing the Google page rank toolbar. If installed in your browser it will show an extra bar where it will show your website rating between 1to10. More the rating means better your ranking. The more links you get from higher PageRank websites, the less links you have to garner in order to attain a higher PageRank.

There are many people who have written many books and conducted research on how to get your page rank and its importance. But as per my findings I think Page Rank is not of that great importance when it comes to Search Engine point of view. It’s good from a point of view and that’s if you have to sell your existing domain to someone else then a web page with higher page rank can get a better price. Apart from it there’s no real use of Google page rank in search engine optimization. The only thing worth knowing is that you should get inbound links from trusted websites that get lots of targeted traffic — this is the only thing that matter as far as your PageRank goes.

Earlier the page rank was given a lot of value by the search engine optimizers but nowadays a page rank is hardly taken into consideration. The website can be brought to the first search engine rankings for their keywords even if the PageRank of the website in 1. So don’t just run behind page rank concentrate on proper SEO and our website will be automatically listed.

Do you think that you do need to make accessible websites simply because you do not target that kind of audience? Well you definitely need reality check. I’m not going to present statistics on how many physically challenged people access the Internet because again, some among you would say, “We don’t target ‘that’ kind of audience.” I’ll just list some reasons why it is important to have accessible websites and how not having an accessible website can harm your business.
The search engine prefers the accessible websites over the inaccessible websites.

There is a logical reasoning behind this. The search engine would trace your website just as a visually impaired would read it. The more the accessible website you create more the search engines will find it easy in tracking your websites and getting you listed in the search engine results. Since you use right tags at right paces for making your website accessible search engine spiders exactly knows where to find what.

Accessible websites are accessible to a wide range of devices.

Computers and laptops are not the only devices which can access your websites. There are many other handheld devices which can access the internet and website. If your websites cannot be accessed by such devices then you are reasonably losing out a number of visitors for your websites.

Accessible websites are accessible to people using old software and slower Internet Connections.

The broadband connections are getting penetrated into many houses, but still there are many people using dial up connection in their windows 98 pc. . And they are not poor — they use the old technologies just because they don’t feel like upgrading. By creating highly inaccessible websites you are excluding a market range that can do millions of dollars of business with me. So whenever you garnish your web pages with the latest bells and whistles, just make sure your website functions on older technologies too.

An accessible websites increases the strength of your brand.

Whether you realize it or not, an average user, whether she is physically challenged or not, appreciates the fact that you are in sync with the times and not an old fashioned organization. Not having an accessible website is an old-fashioned attitude. In accessible website means more than your users, you care about how your website looks.

What’s the use of having a snazzy website if a big part of the population cannot access it?

It is not mandatory that you should have an accessible website, and a recent survey predicted that 98% of the most important websites the world over don’t provide even minimum levels of accessibility. So it’s up to you whether you want to have an accessible website or not. The decision has to come from within you.