What is the point of decorating your home, fitting it with a new kitchen and adding a loft conversion if the foundations are poor? In other words, there is no point in spending all your energy writing search engine optimised copy, building up excellent complementary links when the basic structure of your website is faulty.

Websites need to be designed and built by website experts who have a clear understanding of website construction and the way search engines crawl web pages. Getting your site right should be an integral part of your Search Engine Optimisation strategy. Of course, if your server is unreliable then no matter what the level of SEO brilliance, if you’re off line because your server is down then that is simply your money pouring down the drain.

Assuming that your server is reliable, and then you need to look at how your various web pages interact and, at the same time, ensuring that your html is accurate. Ideally, for good SEO practice, it is reckoned that web pages should not be bigger than 150k as larger pages than that are generally not completely cached by the servers and, therefore, will not be read by the search engine spiders. In other words, SEO is only truly effective if the entire copy on a web page can be read by the search engines. Also, another point to bear in mind, although most people have reasonably fast broadband services, the larger the web page the slower it is to download – and people get bored very easily.

If you build it right, they will come and that is especially true if SEO is incorporated within the title tags and Meta tags and, if possible, within your website’s URL. If you can distribute a few key words into the tags, it will add to your website’s overall search engine optimisation profile. Of course, it is equally important to keep your URL reasonably short but it should include enough recognizable information to be able to tell an observer who you are or what your website sells.

Lastly, your website copy should be really well written, not too long but rich in key words that have been researched and are relevant to your products and services.

One of the best ways to drive interested visitors to your site is through pay per click (PPC) advertising. It is common sense that if you provide someone who is looking for a specific product with a link to that product they will buy it instead of just getting more information about it.

Though, when you make a mistake with your PPC campaign it can cost you a great deal. If you are new to the game you may forget to do several important things. For one, you may not remember to place a cap on your daily bids. Even PPC veterans with high traffic campaigns sometimes have lapses in judgment that result in untargeted clicks which do not convert.

Monitoring your click-through-rates (CTR) and conversion data is a necessity once your campaign gets established, after which you can adjust your things accordingly. This is where PPC bid management comes into play.

If you use an automated bid management system which both analyzes your conversion data and CTR you can reduce the amount of time and effort you need to dedicate to your campaigns. This means that you can react much quicker to campaign fluctuations because they are identified sooner. But when looking for a good automated system you need to remember that often times you get what you pay for.

As much help as a PPC tool is they are still not as useful as regular, hands-on maintenance. Software can only interpret data in certain ways, requiring a human to properly understand the numbers and information. Constant scrutiny is required in order to get the best possible performance from your PPC campaign. Still, as your campaign becomes bigger and the scale or budgets increase, an automated bidding system becomes an invaluable tool for PPC advertisers.

1. Google AdWords Keyword Tool Set To Broad Match

The Google AdWords Keyword Tool defaults to “Broad match” mode, which yields useless data from an SEO perspective — useless in that the numbers are hugely inflated to include countless phrases incorporating the search term specified. For example, the Keyword Tool reports 30.4 million queries for “shoes”, but that includes multi-word phrases such as “dress shoes,” “leather shoes,” “high heeled shoes,” and even “horse shoes,” “snow shoes,” and “brake shoes.”

In Exact mode, the search query volume for “shoes” drops to 368,000. The difference between those numbers is striking, isn’t it? So always remember if you are doing keyword research for SEO in the AdWords Keyword Tool: untick the box next to Broad match and tick the box next to Exact.

2. Disallowing when you meant to Noindex

Ever notice listings in the Google SERPs (search engine results pages) without titles or snippets? That happens when your robots.txt file has disallowed Googlebot from visiting a URL, but Google still knows the URL exists because links were found pointing there. The URL can still rank for terms relevant to the anchor text in links pointing to disallowed pages. A robots.txt Disallow is an instruction to not spider the page content; it’s not an instruction to drop the URL from the index.

If you place a meta robots noindex meta tag on the page, you’ll need to allow the spiders to access the page so it can see the meta tag. Another mistake is to use the URL Removal tool in Google Webmaster Tools instead of simply “noindexing” the page. Rarely (if ever) should the removal tool be used for anything. Also note that there’s a Noindex directive in the REP (Robots Exclusion Protocol) that Googlebot obeys (unofficially). More on disallow and noindex here.

3. URL SERP Parameters & Google Instant

I just wrote about parameters you can append to Google SERP URLs. I’ve heard folks complain they aren’t able to add parameters to the end of Google SERP URLs anymore — such as &num=100 or &pws=0 — since Google Instant appeared on the scene. Fear not, it’s a simple matter of turning Google Instant off and URL parameters will work again.

I am sure you have heard a lot of talk about blogs and I am not just referring to the Gossip Blogs, I am referring to business blogging. A role a lot of businesses has taken on because of it multiple benefits. A blog plays a significant role in boosting your SEO, but it also helps to build relationships, establish yourself as an expert and keep people tuned in to your website that can lead to increase conversions and sales if executed effectively. Today I want to share the top five ways a blog helps to boost your SEO efforts

Automatic SEO – A blog can be configured to automatically optimize any content that you add. It is extremely search engine friend and it creates unique page urls.
Link Building – You create links several ways with a blog. If your blog posts are great, people will link to it, they will bookmark it, share it with a friend or with their social network. Secondly, when you create a blog, you link to other pages on your website that directly relates to the blog post.
Keyword Tags – When you create a blog post, you can add as many keyword tags to that blog as possible. Keep it related though for it to be effective.
Content – Search Engines love fresh content. This is probably one of the most important roles a blog plays; it allows you to easily add fresh content to your website. Even if it’s a couple paragraphs. Most importantly, blogs have plug-ins that automatically ping the search engines to let them know that your website has been updated, so that they can come back to crawl your website each time a post has been added.
Blog Comments – If visitors are commenting on your blog, most likely they will use keywords or keyword phrases that are related to the blog topic in the post that you may have or may not have used, which will increase your keyword density on the page, which in turn increases your chances of being found for that keyword
Get Found Online – Getting found online is a bonus from having a blog, so many people that I speak to, who don’t have seo, but has a business blog, is able to show up on search engines results, by using effective blogging tactics, such as included keywords that their target market will use to find them in the blog title and throughout the posting.

Search Engine Optimization is not a one day job or a month job. It might days or some time a long period to get your website on top for certain Keywords and the most difficult part out of all this is to maintain your position on top for a good period of time. Well as you know it is not a one day task, I think the first and the prior aim of every Search Engine Optimizer should be to follow the basic principles of the SEO, I have selected 5 things which every Search Engine Optimizer must follow:

The content: You must make sure that you’re Website or Blog has got an excellent content and it is not copied from anywhere. This is very important that the content should be written in proper English and should be grammatically correct as the Search Engines check the content and on the basis of that they set page ranking for your website.

External and Internal Linking: The most important thing is to link the content on proper Keywords either within your website or link the content to your blog site or main page.

Link Distribution: The more you share your link the higher the Search Engine will recognize your Website and this way your website will rank first in the Search engine results.

Updating: Your website should be updated continuously and there should be fresh and new content at least twice in a week so that the search engine receive continuous updates about your content.

Use different titles and meta tags – When creating new pages for your blog or website you should be creating new titles and using different keywords otherwise search engines may class your content as spam and you’ll not be ranked too well.