How to create back up for your Word Press data?

Posted by admin | SEO Reseller | Monday 17 January 2011 6:41 am

The start of new-year must be very interesting for all you people but I would like to give all the Word Press users an important advice. There has been a lot of problems with Word Press users that incase of crash of the application the whole content of your website is lost as there is no proper back up for these things. So this New Year I want all the Word Press users make sure that they don’t lose any of their data.

The first thing you need to do is to create the back up of your database from the date where you have published/posted the most important contents or documents. So you might be thinking how to create a solution for this as word press doesn’t have this feature inbuilt with it.

So now all u people are lucky as there is a word press plugin for these as a solution for solving this problem. The name of the plugin is the WordPress Database Backup Plugin. You can download this plugin using this link. In this you can tell the word press when to back up and to back up from where to where and what all things to be done.

There are two other folders you want to backup. The first is your theme folder to make sure you have a backup copy of any customizations you may have made. The second is your uploads directory so that, if you need to change hosts or if things get deleted, you have copies of all the images. This way, your blog doesn’t have a bunch of broken files.

You need to be able to automate an FTP job. If you’re a skilled programmer, there are lots of ways to skin this cat. If your programming lacks some mojo, there are options: for Windows, use Syncback SE; for Mac, use AASync. Set up a scheduled job (one for each folder) and create a copy on your hard drive. I like to use my file server instead of my desktop so I don’t have to worry about leaving it on.

Lastly, to bring things full circle, if you have lots of data or critical data, it’s important to have an offsite backup. I move all of my files to my file server every night. I have Carbonite running on that server so everything has an offsite backup. Lastly, just to make sure things are functioning, set a once a moth reminder for yourself to check that your backups are running. Sometimes things break and the time to know about it is before the crisis. A once-a-month check is easy enough to do and give you a lot more peace of mind.

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Taking SEO beyond CRO

Posted by admin | SEO Reseller | Friday 14 January 2011 6:51 am

There is lot of good and talented SEO’s around the globe. They work day and night to get your website list top in search engine results and lots of traffic to your website. There has been incredible amount of ideas and techniques done at every point to get proper rankings to your website. The problem is that they are running short and proving in front of the newly and advanced SEO methods.

So what the Search Engine Optimizer does he just tries to get your site rank for certain number of keywords. He is not looking whether those keywords are bringing targeted traffic or not. They simply try to increase their traffic. They don’t see whether there is any conversion of that traffic into leads or not. There prime aim is just to get the traffic of a website high and they just do that nowadays.

There is a difference in opinion in this scenario by me as traffic is important I agree but getting business from that traffic is more important. There has to be proper keywords targeted and the target audience set for your SEO strategy should also be proper.

Normally what happens a website which is Search Engine Oriented services oriented ranks first for a keyword like SEO blogs. It is not like its bad to get listed for such a keyword but I think the person who is looking out for the keyword SEO blogs might be looking out to read something about SEO or trying to learn about it.

The website has got a lot of traffic on such a keyword but he won’t stay for a much longer time and would leave the site as he is not getting interesting to read and nor he is interested in buying a product. So I would suggest all the search engine optimizers that it’s good that you target after getting high rankings to your website but make sure that you even convert that traffic into customers or leads.

The Search Engine Optimization is a strategy which is set not only to bring traffic but the main aim of doing SEO of a website is increase the conversion rate through that traffic.

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Environment oriented work in NetZtrack: Helping the Earth through SEO

Posted by admin | SEO Reseller | Saturday 4 September 2010 6:20 am

It is very much clear that the climatic conditions and the ecological threat are increasing day by day. The environmental problems are increasing and the concepts of Global Warming and Pollution are already increased with a pace never experienced before. Being a SEO this are some of the suggestions which I can give so that we SEOs can contribute our inputs in stopping this hazards.

• Lessen the use of paper: Instead of printing everything out opt to digitize as much as you can. This is true for any business, whether SEO or not. As a good example apple has lessened the use of paper products by making the packaging as small as possible. The insert that came with my new iPod Nano (Thanks hubby!) is really small and asks customers to simply go online to get more information. Since we do not have products to ship out you can lessen the use of paper by corresponding through email, editing drafts before printing them out, lessening handouts during presentations, etc.

• Blog about the environment: It may be the most easy thing which we as Search Engine Optimizers can make blogs which can guide people to avoid doing things which leads to environmental degradation.
• Conserve energy: Since we all spend a huge amount of time in front of the computer I wouldn’t be surprised if many have the same bad habit that I do of leaving the PC on when going on a break. At the very least turn off your monitor or set it to hibernate when going on a long break. Turn off the lights whenever you leave the room and turn off the radio/tv if you are not really watching it and is simply used to having it on all the time.

• Link to conservation efforts: Once in a while link, even if off topic, link to noteworthy conservation efforts you find on the net. Not only will it help raise awareness but also give these worthy sites added link juice.
I’m sure there are lots of other things everyone can think off to help the environment. What are you going to do to help the environment today? Share it with us or you can share it on Google Maps.

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SEO over Coffee

Posted by admin | SEO Reseller | Tuesday 31 August 2010 4:50 am

Search Engine Optimization is one of the key things which are required to your website. The person who does this optimization work for you is the search engine optimizer. The Search engine optimizers have to be kept in contact so that we can learn something new every day. For this the industry organizes different seminars and workshops and calling the best SEO’s in the town and to learn about the strategy.

Normally I have found a very common thing in every SEO’s they tend to give a basic information rather than giving a thorough information. The bunches of SEO’s we follow are the same old one which keeps on repeating. So it is better to collect more information from such experts in more social environment or at time u can sit and have some coffee and discuss more.

When we are in a social environment with the search engine optimizer we can try to create more connection with him and try to get out information on a broader basis. Normally people avoid giving information which includes figures and numbers in both blogs and personal speeches. They end to ignore giving detailed information as this can make the blogs or speeches very lengthy or complicated. So such figures and detailed information can be grasped from them at the time of personal communication or rather in a one on one communication.

Some people don’t let their planning’s and strategies just because they are not sure about its results, so they avoid telling people about it. Some of the information out of it may actually be very good and even such strategies can only be taken after building a strong relation. Some insight on certain SEO problems/issues are not shared with or without really meaning to keep the information secret.

I don’t know whether it’s the building of a good relation or the cool surrounding bringing such effect but it’s surely works not only in terms of SEO but also in any other works. It’s just simply an advice to build up strong contacts and relations in your social network and once in a while u must meet people with common interest and discuss something new.

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