The start of new-year must be very interesting for all you people but I would like to give all the Word Press users an important advice. There has been a lot of problems with Word Press users that incase of crash of the application the whole content of your website is lost as there is no proper back up for these things. So this New Year I want all the Word Press users make sure that they don’t lose any of their data.

The first thing you need to do is to create the back up of your database from the date where you have published/posted the most important contents or documents. So you might be thinking how to create a solution for this as word press doesn’t have this feature inbuilt with it.

So now all u people are lucky as there is a word press plugin for these as a solution for solving this problem. The name of the plugin is the WordPress Database Backup Plugin. You can download this plugin using this link. In this you can tell the word press when to back up and to back up from where to where and what all things to be done.

There are two other folders you want to backup. The first is your theme folder to make sure you have a backup copy of any customizations you may have made. The second is your uploads directory so that, if you need to change hosts or if things get deleted, you have copies of all the images. This way, your blog doesn’t have a bunch of broken files.

You need to be able to automate an FTP job. If you’re a skilled programmer, there are lots of ways to skin this cat. If your programming lacks some mojo, there are options: for Windows, use Syncback SE; for Mac, use AASync. Set up a scheduled job (one for each folder) and create a copy on your hard drive. I like to use my file server instead of my desktop so I don’t have to worry about leaving it on.

Lastly, to bring things full circle, if you have lots of data or critical data, it’s important to have an offsite backup. I move all of my files to my file server every night. I have Carbonite running on that server so everything has an offsite backup. Lastly, just to make sure things are functioning, set a once a moth reminder for yourself to check that your backups are running. Sometimes things break and the time to know about it is before the crisis. A once-a-month check is easy enough to do and give you a lot more peace of mind.

There is lot of good and talented SEO’s around the globe. They work day and night to get your website list top in search engine results and lots of traffic to your website. There has been incredible amount of ideas and techniques done at every point to get proper rankings to your website. The problem is that they are running short and proving in front of the newly and advanced SEO methods.

So what the Search Engine Optimizer does he just tries to get your site rank for certain number of keywords. He is not looking whether those keywords are bringing targeted traffic or not. They simply try to increase their traffic. They don’t see whether there is any conversion of that traffic into leads or not. There prime aim is just to get the traffic of a website high and they just do that nowadays.

There is a difference in opinion in this scenario by me as traffic is important I agree but getting business from that traffic is more important. There has to be proper keywords targeted and the target audience set for your SEO strategy should also be proper.

Normally what happens a website which is Search Engine Oriented services oriented ranks first for a keyword like SEO blogs. It is not like its bad to get listed for such a keyword but I think the person who is looking out for the keyword SEO blogs might be looking out to read something about SEO or trying to learn about it.

The website has got a lot of traffic on such a keyword but he won’t stay for a much longer time and would leave the site as he is not getting interesting to read and nor he is interested in buying a product. So I would suggest all the search engine optimizers that it’s good that you target after getting high rankings to your website but make sure that you even convert that traffic into customers or leads.

The Search Engine Optimization is a strategy which is set not only to bring traffic but the main aim of doing SEO of a website is increase the conversion rate through that traffic.

For the novice, internet reputation management is sometimes quite a difficult topic. It is hard enough to get an idea of how to maximise the benefits which you can obtain online, without understanding all the diverse ways in which things can go wrong. Problems can arise because firms do not understand the complexity of internet reputation management and these problems can be of a serious nature. Even firms which are large and have considerable numbers of skilled personnel sometimes make the most elementary errors in this area. The economic consequences can be significant. Some SMEs simply do not know the basic precautionary measures to take. It is therefore of use to go over some of the main things which can be implemented, before a problem has actually appeared.

At Searchengineoptimization.co.uk we are familiar with the ins and outs of internet reputation management. Through combining theory and practice, we are in a strong position to deliver an effective service to client firms of all sizes.

It is crucial to recognise the importance of being proactive. Keeping one or two steps ahead of the game is vital when taking care of reputation management issues. For example, it can be a shrewd move to dominate the upper places of the search engine results pages for your keywords. This means that an SEO campaign should be pursued with vigour. Dominating the upper reaches of the search engine result pages in this manner means that negative publicity might never come into the top few positions. In other words, positive aspects of your firm will be highlighted and negative commentary may be made less visible. Keeping your critics from becoming too powerful can only be achieved if you do not respond in an exaggerated way to any complaints.

Another technique which can help ensure that your reputation management is conducted from a position of strength is soliciting reviews. If you can get your products and/or services reviewed in suitable online spaces, your brand will be in a strong place from which to endure a potential setback. There is no point in faking positive reviews; fake reviews are detected on a frequent basis. The aim should be to obtain a mixture of generally positive reviews. A poor review should never cause panic. Some of the finest restaurants in the world, for example, have easily survived a very negative review and there is simply no accounting for taste. A poor review can be responded to with courtesy in an apologetic tone, while any factual errors in the review may be mentioned. Submissions to appropriate directories may be listed in the same list as getting reviews.

Another major reputation management technique is to push for the status of an authority in your sector. For example, the reputation of a firm is harder to damage online if its presence has been noted in a favourable way. This means that tactics like guest blogging, blogging and using the new social media with care can come into their own. Hosting a high quality blog on your site and receiving and responding to comments can be central to the establishment of an impressive reputation.

However much we might emphasize the importance of SEO the truth is that people are right when they say that content is still king.

Nowadays, with the advent of blogs, website content has become easier and easier to generate resulting in more and more pages out there about every conceivable topic on earth. It is true that though emphasis is still placed in content this makes it even harder to come up with content that will stand out above (or at list distinctly) from the others. This is a problem because as we all know for a website to be truly successful in its niche it has to have content that will make visitors keep on coming back and even refer the page, whether via links or spoken word, to others. Without great content no amount of SEO will seal you and your website’s reputation.

The funny thing is that right now the general tack people take in order to get their websites to have the content they want is usually by adding a blog to their site. Now there is nothing wrong with blogs. If there were I wouldn’t be writing this blog entry. ^_^ In fact blogs are great especially if you simply want to share your hobby or passion. Blogs are also very good for generating fresh content on a more regular basis. It would be sheer folly to change your homepage’s content daily (unless your website is a news aggregator or is based on some dynamic concept) because it is important for your visitors (especially if you have an online business) to become familiarised with your website in order to help them locate the information they need fast each time they visit the site. Blogs are a good solution for giving your visitors fresher and more updated content. However, you shouldn’t rely on the blog to set your site apart from others in your field. Ok so there are some people out there who are so good that their blogs have become meccas for people in their own field. In search we have Matt Cutts, randfish, William Slawski, etc. But the point is that not everyone churn out as many excellent posts as frequently as they could.

So what’s my point?

My point is simply this if you wish for your website to be known for offering great content do not rely on your blog at once to do that. Instead it is better to consolidate your knowledge into one great resource and then put that up as your main content. It will take a whole lot more effort to come out with such content but in the end if you are able to come out with something that can be considered as one of the classic contents in your field then that will seal the fate of both you and your site. Do continue blogging but take time to publish the really useful resource. In the end your site will rise because of that one single page (or it can be pages if it’s really long…and it will be long if you take on an exhaustive approach to whatever it is you plan to write about) but your blog will not become irrelevant since it will be where people will check for updates. If you lack the time to do this you can just keep on blogging but do not be surprised if even if your blog does well enough, you don’t end up among the ranks of gurus in your field.

SEO (search engine optimisation) is not a function. SEO is a process. This SEO process takes shape over a long period of time. It takes its due time to evolve and start showing some results. For genuine, long-term SEO benefits, there are no short cuts. And there is a reason behind it.

The search engines appreciate the effort you put into building your content. They not only want to present the latest (and relevant, of course) content to their users, they also want to present content that is constantly updated/upgraded. If you were a searcher looking for information on say, Google, would you prefer a page that was created 6 months ago or a page that was created last week?

The following steps, in big or small ways, affect your SEO campaign:

• Highly relevant content, strategically written
• Lots of highly relevant content
• Quality inbound links
• One-to-one networking
• Fully optimised source code
• Intuitive, obstruction-less interlinking
• Constant analysis of your search engine positioning

Among these, creating a website with efficient coding practices might not take too much time. But creating content, creating enough buzz to get inbound links and networking takes up lots of time. The website may take over 5-6 weeks to just start appearing at some 200th odd place. It depends on how well you’ve optimised and what’s the degree of competition you face for the selected keywords.

Another factor that takes up lots of time is the chance that you may update intermittently. Such changes are bound to take place as you constantly improve your web pages and your content. Once you make changes, they take a long time to get reflected on the search engine results pages.

SEO may seem like a tedious process in the beginning, but once you cross the threshold and see the result for yourself, the experience is a very rewarding.