How to Handle the Issue of Duplicate Content?

Posted by admin | SEO Reseller | Tuesday 1 February 2011 6:34 am

Every time Google has expressed his thoughts on Duplicate content that not all same contents are duplicate or copied. The reason behind this is pretty simple as a website created for mobiles has a same content for its website created for normal websites. So this can’t be called as a duplicate content. The Google itself has omitted small snippets, quotes and phrases from the list of copied as such things remain the same in all websites as such sentences can’t be changed from its actual form.

Despite this fact, duplicate content is still a big issue in SEO, not for fear of being penalized but because Google might rank a URL of a web page with duplicate content higher than the preferred URL. The ramifications of Google showing the non-preferred link in its search result range from usability issues (i.e. users will go to the page with the stripped-down version) to monetization issues (i.e. all the Ads will probably on the preferred URL).

Earlier it was like the robot.txt file was used to block crawler access to duplicate content. This is not practiced and nowadays Google suggests that the best way to go is to when it comes to ensuring that they show the preferred URL in their SERPs is to simply tell them which your preferred URL this. This method is called canonicalization, and can be actually be done several ways. The preferred way nowadays, since all major search engines use this method, is to simply use the canonical tag by adding a element with the attribute rel=”canonical” to the section of non-canonical pages.

These are some of the methods which are used nowadays to avoid the problem of copied content and at netZtrack we take proper care that all the content generated by use is pure and original.

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Is Google Page Rank important?

Posted by admin | SEO Reseller | Friday 28 January 2011 6:45 am

The Google page rank is one of those things which your Search Engine Optimizers crave for. The real fact is that there is no real importance for page rank from SEO point of view. The real meaning of Page Rank is that it denotes everyone that how important your website is. Your website can get page rank if it has got enough useful content, if it is getting targeted traffic and most important lots of backlinks from other websites. It’s not that easy as you may find because the backlinks which you get from a website must also have a good page rank. So in short it’s a lengthy process.

Here we can compare the inbound links as votes and thus more the votes more you will get the page rank. You can view your websites or any other websites page rank just by installing the Google page rank toolbar. If installed in your browser it will show an extra bar where it will show your website rating between 1to10. More the rating means better your ranking. The more links you get from higher PageRank websites, the less links you have to garner in order to attain a higher PageRank.

There are many people who have written many books and conducted research on how to get your page rank and its importance. But as per my findings I think Page Rank is not of that great importance when it comes to Search Engine point of view. It’s good from a point of view and that’s if you have to sell your existing domain to someone else then a web page with higher page rank can get a better price. Apart from it there’s no real use of Google page rank in search engine optimization. The only thing worth knowing is that you should get inbound links from trusted websites that get lots of targeted traffic — this is the only thing that matter as far as your PageRank goes.

Earlier the page rank was given a lot of value by the search engine optimizers but nowadays a page rank is hardly taken into consideration. The website can be brought to the first search engine rankings for their keywords even if the PageRank of the website in 1. So don’t just run behind page rank concentrate on proper SEO and our website will be automatically listed.

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How to select an SEO company?

Posted by admin | SEO Reseller | Saturday 15 January 2011 8:24 am

Search engine optimisation is a fairly new industry, but the importance of SEO is increasingly recognized.

Results of a recent study in which 467 small firms were questioned, found that a large number of businesses recognize that they have failed to address SEO and have never attempted to improve their internet rankings. Nearly half (41 per cent) of the companies questioned admitted they had never optimised their website.

If your company is one of them and you understand the benefits seo could bring to your businesses’ website, there is nothing stopping you getting in touch with a search engine optimization company, unless you are unsure how to go about choosing one.

When choosing a seo company there are a number of things that can be done to ensure you are choosing the best supplier. The best thing you could possibly do is check their own rankings. Google search terms such as seo, seo services, internet marketing etc., it’s also worth localizing the search to the geographical area in which the company operates, to see how they fare in comparison to their local competitors.

After making contact, ask for phone numbers of clients they are currently working with who will be able to provide you with references. Do not just trust quotes on the website, sometimes they are solicited so do not use online testimonials alone. Speak to their customers; find out their ranking achievements, how soon did they see results? Do they find it easy to contact their campaign delivery manager? These are the types of questions you should ask.

Steer clear of companies that are secretive or fail to explain clearly exactly what they intend to do. Look for trusted search marketing companies, ultimately the company you hire is your responsibility so ensure you know exactly how they will ‘help’ you. Beware of SEO companies that claim they can ‘guarantee’ you a number 1 ranking for certain keywords. There are no ‘special’ relationships with Google so don’t be fooled.

Employing a SEO company to work on your website is a positive thing and it’s worth remembering that the firm you employ should share the same passion you do for your businesses’ website.

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Taking SEO beyond CRO

Posted by admin | SEO Reseller | Friday 14 January 2011 6:51 am

There is lot of good and talented SEO’s around the globe. They work day and night to get your website list top in search engine results and lots of traffic to your website. There has been incredible amount of ideas and techniques done at every point to get proper rankings to your website. The problem is that they are running short and proving in front of the newly and advanced SEO methods.

So what the Search Engine Optimizer does he just tries to get your site rank for certain number of keywords. He is not looking whether those keywords are bringing targeted traffic or not. They simply try to increase their traffic. They don’t see whether there is any conversion of that traffic into leads or not. There prime aim is just to get the traffic of a website high and they just do that nowadays.

There is a difference in opinion in this scenario by me as traffic is important I agree but getting business from that traffic is more important. There has to be proper keywords targeted and the target audience set for your SEO strategy should also be proper.

Normally what happens a website which is Search Engine Oriented services oriented ranks first for a keyword like SEO blogs. It is not like its bad to get listed for such a keyword but I think the person who is looking out for the keyword SEO blogs might be looking out to read something about SEO or trying to learn about it.

The website has got a lot of traffic on such a keyword but he won’t stay for a much longer time and would leave the site as he is not getting interesting to read and nor he is interested in buying a product. So I would suggest all the search engine optimizers that it’s good that you target after getting high rankings to your website but make sure that you even convert that traffic into customers or leads.

The Search Engine Optimization is a strategy which is set not only to bring traffic but the main aim of doing SEO of a website is increase the conversion rate through that traffic.

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5 Major reasons why a Blog helps your SEO

Posted by admin | SEO Reseller | Wednesday 17 November 2010 8:49 am

I am sure you have heard a lot of talk about blogs and I am not just referring to the Gossip Blogs, I am referring to business blogging. A role a lot of businesses has taken on because of it multiple benefits. A blog plays a significant role in boosting your SEO, but it also helps to build relationships, establish yourself as an expert and keep people tuned in to your website that can lead to increase conversions and sales if executed effectively. Today I want to share the top five ways a blog helps to boost your SEO efforts

Automatic SEO – A blog can be configured to automatically optimize any content that you add. It is extremely search engine friend and it creates unique page urls.
Link Building – You create links several ways with a blog. If your blog posts are great, people will link to it, they will bookmark it, share it with a friend or with their social network. Secondly, when you create a blog, you link to other pages on your website that directly relates to the blog post.
Keyword Tags – When you create a blog post, you can add as many keyword tags to that blog as possible. Keep it related though for it to be effective.
ContentSearch Engines love fresh content. This is probably one of the most important roles a blog plays; it allows you to easily add fresh content to your website. Even if it’s a couple paragraphs. Most importantly, blogs have plug-ins that automatically ping the search engines to let them know that your website has been updated, so that they can come back to crawl your website each time a post has been added.
Blog Comments – If visitors are commenting on your blog, most likely they will use keywords or keyword phrases that are related to the blog topic in the post that you may have or may not have used, which will increase your keyword density on the page, which in turn increases your chances of being found for that keyword
Get Found Online – Getting found online is a bonus from having a blog, so many people that I speak to, who don’t have seo, but has a business blog, is able to show up on search engines results, by using effective blogging tactics, such as included keywords that their target market will use to find them in the blog title and throughout the posting.

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