Excited? Upset? Sad? Angry? Yes, Google has updated the PageRank you see in the Google Toolbar.

We have several reports at WebmasterWorld and DigitalPoint Forums. Plus there are lots of tweets from webmasters on the topic.

Earlier this month, there were some sporadic reports of a PR update but it wasn’t as wide spread at these reports.

As I said then, “Google keeps telling them not to worry about PageRank but SEOs don’t hear or listen. They think SEO is all about PageRank, when you and I know it has very little to do with PageRank. Especially Toolbar PageRank which is a fictional character used by Google’s marketing department.”

Anyway, I hope your PageRank in the Toolbar went up or remained the same. Although it has no immediate impact on rankings and is way out of date, many webmasters and SEOs take pride in their Toolbar PageRank.

Forum discussion at WebmasterWorld and DigitalPoint Forums.

Every time Google has expressed his thoughts on Duplicate content that not all same contents are duplicate or copied. The reason behind this is pretty simple as a website created for mobiles has a same content for its website created for normal websites. So this can’t be called as a duplicate content. The Google itself has omitted small snippets, quotes and phrases from the list of copied as such things remain the same in all websites as such sentences can’t be changed from its actual form.

Despite this fact, duplicate content is still a big issue in SEO, not for fear of being penalized but because Google might rank a URL of a web page with duplicate content higher than the preferred URL. The ramifications of Google showing the non-preferred link in its search result range from usability issues (i.e. users will go to the page with the stripped-down version) to monetization issues (i.e. all the Ads will probably on the preferred URL).

Earlier it was like the robot.txt file was used to block crawler access to duplicate content. This is not practiced and nowadays Google suggests that the best way to go is to when it comes to ensuring that they show the preferred URL in their SERPs is to simply tell them which your preferred URL this. This method is called canonicalization, and can be actually be done several ways. The preferred way nowadays, since all major search engines use this method, is to simply use the canonical tag by adding a element with the attribute rel=”canonical” to the section of non-canonical pages.

These are some of the methods which are used nowadays to avoid the problem of copied content and at netZtrack we take proper care that all the content generated by use is pure and original.

The start of new-year must be very interesting for all you people but I would like to give all the Word Press users an important advice. There has been a lot of problems with Word Press users that incase of crash of the application the whole content of your website is lost as there is no proper back up for these things. So this New Year I want all the Word Press users make sure that they don’t lose any of their data.

The first thing you need to do is to create the back up of your database from the date where you have published/posted the most important contents or documents. So you might be thinking how to create a solution for this as word press doesn’t have this feature inbuilt with it.

So now all u people are lucky as there is a word press plugin for these as a solution for solving this problem. The name of the plugin is the WordPress Database Backup Plugin. You can download this plugin using this link. In this you can tell the word press when to back up and to back up from where to where and what all things to be done.

There are two other folders you want to backup. The first is your theme folder to make sure you have a backup copy of any customizations you may have made. The second is your uploads directory so that, if you need to change hosts or if things get deleted, you have copies of all the images. This way, your blog doesn’t have a bunch of broken files.

You need to be able to automate an FTP job. If you’re a skilled programmer, there are lots of ways to skin this cat. If your programming lacks some mojo, there are options: for Windows, use Syncback SE; for Mac, use AASync. Set up a scheduled job (one for each folder) and create a copy on your hard drive. I like to use my file server instead of my desktop so I don’t have to worry about leaving it on.

Lastly, to bring things full circle, if you have lots of data or critical data, it’s important to have an offsite backup. I move all of my files to my file server every night. I have Carbonite running on that server so everything has an offsite backup. Lastly, just to make sure things are functioning, set a once a moth reminder for yourself to check that your backups are running. Sometimes things break and the time to know about it is before the crisis. A once-a-month check is easy enough to do and give you a lot more peace of mind.

There is lot of good and talented SEO’s around the globe. They work day and night to get your website list top in search engine results and lots of traffic to your website. There has been incredible amount of ideas and techniques done at every point to get proper rankings to your website. The problem is that they are running short and proving in front of the newly and advanced SEO methods.

So what the Search Engine Optimizer does he just tries to get your site rank for certain number of keywords. He is not looking whether those keywords are bringing targeted traffic or not. They simply try to increase their traffic. They don’t see whether there is any conversion of that traffic into leads or not. There prime aim is just to get the traffic of a website high and they just do that nowadays.

There is a difference in opinion in this scenario by me as traffic is important I agree but getting business from that traffic is more important. There has to be proper keywords targeted and the target audience set for your SEO strategy should also be proper.

Normally what happens a website which is Search Engine Oriented services oriented ranks first for a keyword like SEO blogs. It is not like its bad to get listed for such a keyword but I think the person who is looking out for the keyword SEO blogs might be looking out to read something about SEO or trying to learn about it.

The website has got a lot of traffic on such a keyword but he won’t stay for a much longer time and would leave the site as he is not getting interesting to read and nor he is interested in buying a product. So I would suggest all the search engine optimizers that it’s good that you target after getting high rankings to your website but make sure that you even convert that traffic into customers or leads.

The Search Engine Optimization is a strategy which is set not only to bring traffic but the main aim of doing SEO of a website is increase the conversion rate through that traffic.

What is the point of decorating your home, fitting it with a new kitchen and adding a loft conversion if the foundations are poor? In other words, there is no point in spending all your energy writing search engine optimised copy, building up excellent complementary links when the basic structure of your website is faulty.

Websites need to be designed and built by website experts who have a clear understanding of website construction and the way search engines crawl web pages. Getting your site right should be an integral part of your Search Engine Optimisation strategy. Of course, if your server is unreliable then no matter what the level of SEO brilliance, if you’re off line because your server is down then that is simply your money pouring down the drain.

Assuming that your server is reliable, and then you need to look at how your various web pages interact and, at the same time, ensuring that your html is accurate. Ideally, for good SEO practice, it is reckoned that web pages should not be bigger than 150k as larger pages than that are generally not completely cached by the servers and, therefore, will not be read by the search engine spiders. In other words, SEO is only truly effective if the entire copy on a web page can be read by the search engines. Also, another point to bear in mind, although most people have reasonably fast broadband services, the larger the web page the slower it is to download – and people get bored very easily.

If you build it right, they will come and that is especially true if SEO is incorporated within the title tags and Meta tags and, if possible, within your website’s URL. If you can distribute a few key words into the tags, it will add to your website’s overall search engine optimisation profile. Of course, it is equally important to keep your URL reasonably short but it should include enough recognizable information to be able to tell an observer who you are or what your website sells.

Lastly, your website copy should be really well written, not too long but rich in key words that have been researched and are relevant to your products and services.