Taking SEO beyond CRO

Posted by admin | SEO Reseller | Friday 14 January 2011 6:51 am

There is lot of good and talented SEO’s around the globe. They work day and night to get your website list top in search engine results and lots of traffic to your website. There has been incredible amount of ideas and techniques done at every point to get proper rankings to your website. The problem is that they are running short and proving in front of the newly and advanced SEO methods.

So what the Search Engine Optimizer does he just tries to get your site rank for certain number of keywords. He is not looking whether those keywords are bringing targeted traffic or not. They simply try to increase their traffic. They don’t see whether there is any conversion of that traffic into leads or not. There prime aim is just to get the traffic of a website high and they just do that nowadays.

There is a difference in opinion in this scenario by me as traffic is important I agree but getting business from that traffic is more important. There has to be proper keywords targeted and the target audience set for your SEO strategy should also be proper.

Normally what happens a website which is Search Engine Oriented services oriented ranks first for a keyword like SEO blogs. It is not like its bad to get listed for such a keyword but I think the person who is looking out for the keyword SEO blogs might be looking out to read something about SEO or trying to learn about it.

The website has got a lot of traffic on such a keyword but he won’t stay for a much longer time and would leave the site as he is not getting interesting to read and nor he is interested in buying a product. So I would suggest all the search engine optimizers that it’s good that you target after getting high rankings to your website but make sure that you even convert that traffic into customers or leads.

The Search Engine Optimization is a strategy which is set not only to bring traffic but the main aim of doing SEO of a website is increase the conversion rate through that traffic.

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Search Engine Optimization why to adopt it?

Posted by admin | SEO Reseller | Friday 7 January 2011 7:55 am

The term Search Engine Optimization is getting popular nowadays but many people are of the opinion that it is just an added advantage for your business and it is not a compulsion to have if you need to grow your business. But I am of a different opinion.

Imagine a small shop that is doing well in the local market and has earned a lot of profit and now he is planning to expand his business to a Higher level. So will he be able to succeed with the same marketing strategy. No not really, he will have to do something different and advanced to reach a higher target audience. So this is he will go for a Website and try to increase his growth of the business.

But then what’s the use of the business if it doesn’t get known to people who are in search of the products which you sell. This is the time when search engine optimization comes to play. If suppose a bad company in your industry gets listed in Google for certain keywords and earns business and you even after being better than him goes back this is where a company has to see out and use search engine optimization.

The search engine optimization is the thing which will coo ordinate with your hard work and quality product to increase its sales and get deserved appreciation through profits. Thus search engine optimization does nothing but helps you get appreciation to your hard work in form of profit.

This is what some major search engine optimization company like netZtrack say, gets you business online. Here in netZtrack we do nothing but try to gets you business online. So don’t use traditional methods and adopt to netZtrack’s Search Engine Optimization.

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5 Major reasons why a Blog helps your SEO

Posted by admin | SEO Reseller | Wednesday 17 November 2010 8:49 am

I am sure you have heard a lot of talk about blogs and I am not just referring to the Gossip Blogs, I am referring to business blogging. A role a lot of businesses has taken on because of it multiple benefits. A blog plays a significant role in boosting your SEO, but it also helps to build relationships, establish yourself as an expert and keep people tuned in to your website that can lead to increase conversions and sales if executed effectively. Today I want to share the top five ways a blog helps to boost your SEO efforts

Automatic SEO – A blog can be configured to automatically optimize any content that you add. It is extremely search engine friend and it creates unique page urls.
Link Building – You create links several ways with a blog. If your blog posts are great, people will link to it, they will bookmark it, share it with a friend or with their social network. Secondly, when you create a blog, you link to other pages on your website that directly relates to the blog post.
Keyword Tags – When you create a blog post, you can add as many keyword tags to that blog as possible. Keep it related though for it to be effective.
ContentSearch Engines love fresh content. This is probably one of the most important roles a blog plays; it allows you to easily add fresh content to your website. Even if it’s a couple paragraphs. Most importantly, blogs have plug-ins that automatically ping the search engines to let them know that your website has been updated, so that they can come back to crawl your website each time a post has been added.
Blog Comments – If visitors are commenting on your blog, most likely they will use keywords or keyword phrases that are related to the blog topic in the post that you may have or may not have used, which will increase your keyword density on the page, which in turn increases your chances of being found for that keyword
Get Found Online – Getting found online is a bonus from having a blog, so many people that I speak to, who don’t have seo, but has a business blog, is able to show up on search engines results, by using effective blogging tactics, such as included keywords that their target market will use to find them in the blog title and throughout the posting.

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Courting Bloggers

Posted by admin | SEO Reseller | Tuesday 14 September 2010 6:26 am

Due to the proliferation of blogs with spam content and blogs that are created to simply bloat the number of links pointing to a site, it is no wonder that people have perceived links coming from blogs to be of less value than they were before. The good news though is that according to Bill Slawski’s post entitled “Do Search Engines Love Blogs? Microsoft Explores an Algorithm to Increase PageRank for Pages Linked to by Blogs” search engines may actually still attach value to links from blogs. The reason for this is that according to Microsoft the still assume that the majority of blogs are indeed human-authored and that the authors do link to websites that they sincerely endorse.

What this means for those with flagging energy and enthusiasm when it comes to asking for links from bloggers is that you do need to keep at it since it DOES help your overall SEO campaign. Remember though that you still want to focus your link building campaign to links that would add the most value so that simply gathering links from the millions of blogs is simply inefficient. So if you do want to court bloggers to linking to your website remember to target blogs that are:

  • similar in theme/topic to your website’s content – Realistically most of the blogs that will link to you will NOT rank well for the search terms you target but what’s important is to get linked to by as much similarly themed blogs (and websites) as possible so as to reinforce relevance. Of course being linked to by a blog of similar theme that ranks really well in SERPs is even better.
  • Popular – Look at the number of subscribers! With these blogs it is a good idea to be an active member of the comment section. Even if you do not get the attention of the blog author you just might get the attention of the other commenters.
  • Going to link to you on the actual post – Being blogrolled is good but being mentioned in an actual post is better. Remember the placement of the link matters.
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What makes an annoying website?

Posted by admin | SEO Reseller | Tuesday 7 September 2010 10:19 am

What makes an annoying website? I ask this question because I think very few people intentionally design or developed annoying websites. We end up having an annoying website sometimes when we just think about our preferences instead of thinking about making life easier for our visitors. We forget that the most important aspect of the website is the easy access to the information we are intending to provide to our visitors. A website that we think is a masterpiece may look like a nuisance to your visitors. Let us quickly go through a few pointers that sometimes end up making your website annoying without you realizing it.

Difficult to read text

They can be many factors that make it difficult to read your text; you may have a color contrast that is highly straining to the eye — for instance red text on yellow background (I know it is an extreme case). Some websites have microscopic text and it is so weird why on earth they have such a small font size on every page of the website. Make sure your text is easily readable; if possible get a second opinion, for instance you may find dark-gray text on a black background cool but there are many people who cannot read such text.

Lots of needless animation and sound

Lots of animation in the form of advertisements or misplaced extra effects also make your website annoying. If the textual information present on your website is important then don’t distract or irritate your visitors with lots of animations and noises. There is no need to play loud music when people come to your website because many people may be accessing your website at places that are quiet and where loud noise is not appreciated.

Lots of intrusive advertisements

Even if you maintain a website or a blog to earn advertising revenue don’t throw the advertisements at your readers’ faces. Let the advertisements be a part of your overall design rather than popping up here and there restricting access to the content your visitors are looking for.

A difficult-to-figure-out navigation

Your navigation should be prominently visible on your website and it should be extremely easy to access all the links in your navigation whether you use text or images. In case you use a JavaScript or a Flash animation to generate your navigation menu than make sure that a text-menu alternative is available too. A navigation menu that is difficult to click on is a very big turn-off for most of your visitors.

Lots of boastful copy

In case you are selling a service or a product from your website then using a hyperbolic pitch in your sales copy is a sure shot way of sending your visitors away to your competitor’s website because the Internet is full of such spurious, boastful noises. Always use informative copy on all the pages giving the right and relevant information to your visitors to help them make the correct decision as easily and quickly as possible.

The pop-ups

A pop-up is a widely-detested way of throwing information in your visitor’s face. Most people dislike pop-ups and if you have them on your website and if you wonder why you don’t get much business than it might be, or it must surely be the pop-ups that are sending your visitors away even before they can read something. A pop-up should only appear if it is absolutely unavoidable and if it is an integral part of your online application. Never ever use pop-ups to display advertisements and ask people to subscribe to your newsletter or buy your product.

Basically everything that makes it difficult to access important information or functions on your website is annoying. Everything on your website should be there to enhance the experience of your visitors. In order to decide whether they want to do business with you or not you need a professional, clean, and easily accessible website; they don’t need the dancing monkeys are the squealing whales to get enlightened.

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